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DS Group launches fourth season of Pujoy Pulse campaign for Pulse Golmol candy across West Bengal for Durga Puja

Our read

DS Group's fourth Pujoy Pulse season for Pulse Golmol candy, themed 'Shobar Pujo, Shobar Mazaa', shows that pairing experiential activations, community outreach and consumer games across West Bengal beyond Kolkata is a template confectionery operators can copy for festive-season footfall.

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DS Group or agency statements on reach, participation or sales uplift from the campaign

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What else has DS Group launched this year?

The report,

DS Group is running the campaign under the theme 'Shobar Pujo, Shobar Mazaa', combining experiential activities, community outreach and consumer games. This year's activation extends beyond Kolkata.

Newer report , , MediaBrief : DS Group brings back 'Pulse Ka Pandal' with three gamified festive experiences for Navratri, Durga Puja and Dussehra

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07:30 IST · 10 moves · what each means · free

Reported figures

From the report. Source details below

Years the campaign has run: four

What to track next

  • Rival confectionery brands announcing Durga Puja-linked campaigns or promotions in Bengal
  • Pulse activations or announcements outside Kolkata or West Bengal
  • Announcement of a fifth Pujoy Pulse season or a similar campaign for another festival
  • Reports of Pulse Golmol stock availability or distribution expansion in Bengal retail

Likely next moves

Our read of what comes next — analysis, not reported by the source.

  • DS Group is likely to publish engagement highlights from the Pujoy Pulse activations, probably through social and trade channels, to justify a fifth season.
  • Expect DS Group to push Pulse Golmol availability and visibility in West Bengal retail outlets and neighbourhood stores while the festival campaign runs.
  • Rival candy and confectionery makers may run their own Durga Puja promotions or local activations to defend shelf space and impulse purchases in Bengal.
  • DS Group may adapt the Shobar Pujo, Shobar Mazaa community and games format for later festive occasions if the Bengal results look good.
  • Distributors and retailers in Kolkata and surrounding districts are likely to stock up on festive candy packs ahead of peak Puja footfall.

The source

Source Read the source at MxMIndia Published

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