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Apple launches fourth-gen Apple TV 4K in India at Rs 39,900, with store availability from 13 November
Our read
The ₹39,900 fourth-gen Apple TV 4K will most likely sell as a premium add-on to Apple's installed base in India rather than reshape the streaming-box market.
For operators
Retailers that carry Apple get a Rs 39,900 premium streaming box, with pre-orders opening 13 October and store stock from 13 November, so there is a month to build pre-order demand and plan display space before units arrive.
Watch
Reseller prices below the ₹39,900 launch price in the week after 13 November would mean the premium is not holding and Android TV box rivals gain room.
The report,
Apple opened pre-orders on 13 October in select markets. The device runs on the A19 chip, with up to 50% faster CPU performance than the previous generation, and adds a Siri AI experience powered by Apple Intelligence.
- Apple TV 4K India price
- Rs 39,900
- CPU performance vs previous generation
- up to 50%
- GPU performance vs previous generation
- twice
- Store availability starts
- 13 November
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Reported figures
From the report. Source details below
| GPU performance versus previous generation: | twice |
|---|
What to track next
- Pre-order delivery estimates on Apple's India store after 13 October
- Stock availability at Apple stores and resellers on 13 November
- Price cuts or bundle offers from Fire TV and Android TV box rivals
- Apple Intelligence Siri features or language support announced for India
The source
Published
First seen