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iPhone 18 Pro: ~1,500 exchanges in South Korea in 11 days over random restarts, Chosunbiz reports
Our read
Apple most likely treats this as a fixable, localised fault.
For operators
Brief store and service teams now on how to handle exchange and refund requests for random restarts on the iPhone 18 Pro, which starts at Rs 1,64,990 in India against Rs 1,34,900 for the iPhone 17 Pro, because buyers at that price will expect fast swaps if the South Korea pattern (~1,500 exchanges, ~50 refunds in 11 days, per Chosunbiz) shows up locally.
Watch
An Apple statement or support document acknowledging the restart or shutdown issue
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How are Apple's rivals pricing right now?The report,
Apple's iPhone 18 Pro series saw roughly 1,500 exchanges and around 50 refunds in South Korea within 11 days of launch, per Chosunbiz. In India, the iPhone 18 Pro starts at Rs 1,64,990, versus Rs 1,34,900 for the iPhone 17 Pro.
- Exchangesroughly 1,500
- Refundsaround 50
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What to track next
- An iOS update whose release notes mention stability or restart fixes
- Reports of the same restarts from users outside South Korea, India included
- Updated exchange or refund counts from Chosunbiz or other Korean outlets beyond ~1,500 and ~50
- Discounting or buyer hesitation on the iPhone 18 Pro in India relative to the iPhone 17 Pro
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Apple is likely to keep handling affected South Korean units through exchanges and refunds. It will probably avoid the word 'recall' unless a hardware cause is confirmed.
- Expect Apple to ship an iOS point update that addresses stability, if the restarts turn out to be software-related.
- Apple's South Korean service channels and carriers will probably keep absorbing exchange requests. Local press may keep updating the ~1,500 exchange and ~50 refund tallies.
- Indian buyers weighing the iPhone 18 Pro at Rs 1,64,990 may hold off or lean toward the iPhone 17 Pro at Rs 1,34,900 until the cause is clear. That would slow early demand at the higher price point.
- Android rivals may use the reliability reports in marketing against Apple's premium pricing, mostly through indirect messaging.
Background
Later reports that look back at earlier events in this story, newest first. They add context; nothing on this page has changed.
Resurfacing a September ranking: iPhone Duo 256GB at ₹2,99,900 in India is ~$3,124 vs $1,999 US, third-priciest of 23
Reported figures
From the report. Source details below
| iPhone 18 Pro Max India price: | Rs 1,79,900 |
|---|---|
| iPhone 17 Pro Max India price: | Rs 1,49,900 |
| Korea official-channel refund window: | 14 days |
The source
First seen