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Bad Boy Pizza plots US, UK entry and ₹200 crore ARR by 2028
Bad Boy Pizza, co-founded by Karan Tanna and rapper Badshah, plans to open five flagship outlets in western India by 2026, scale to 70+ outlets and ₹200 crore ARR by 2028, and enter US/UK markets by 2029.
Store and format facts
Figures from Mint,
| 5 new flagship outlets by Dec | 2026 |
|---|
Also in the report
- $2 billion India pizza market
Other figures
- 30 outlets by Dec 2027
- ₹100 crore ARR by 2027
What it means for the format
Watch this Karan Tanna-Badshah venture as a potential partnership or acquisition target in the QSR space, with international entry by 2029 opening cross-border expansion or JV conversations.
Next on the rollout
- Actual flagship openings vs Dec 2026 target
- Same-store sales and average order value disclosures
- Franchise sign-up rate and store-level payback period
- Competitive response from Domino's, La Pino'z, Oven Story
- Any funding round or valuation markers
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- US/UK market-entry scoping announcements
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Lock western India real estate and franchise partners for first 5 flagships
- Raise growth capital or franchise fees to fund 30-outlet 2027 buildout
- Build delivery-first menu and app presence to lift AOV
- Leverage Badshah IP for launch marketing and limited-edition drops
- Pilot commissary/central-kitchen model to protect unit margins
The source
First seen