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Beyond Appliances raises Rs 110 crore Series B; Lumio, Lorazzo and The Dough Therapy also close rounds
Our read
The desk expects the money from the Rs 110 crore Beyond Appliances round and the other three raises to become visible offline and online retail footprint, with execution risk concentrated in the smallest, outlet-heavy issuer.
For operators
Four funded retail brands, led by Beyond Appliances with its Rs 110 crore Series B and including The Dough Therapy with 20 outlets planned, are putting new money into offline and online expansion, so expect more competition for customers and store locations.
Watch
Announcements of new store openings or city launches by Beyond Appliances after the Series B
The report
Beyond Appliances, backed by Fireside Ventures and Dharana Capital, will build a new manufacturing facility, while Lumio raised $12 million. Lorazzo raised Rs 15 crore and The Dough Therapy Rs 5.25 crore to expand offline and online retail.
Reported figures
From the report. Source details below
| The Dough Therapy planned outlets: | 20 |
|---|
What to track next
- The Dough Therapy's count of operating outlets against its 20-outlet target
- Regulatory filings showing fresh allotments or follow-on capital at any of the four companies
- Rival brands announcing funding rounds or retail expansion plans in the following weeks
- Delays or closures in new outlets, or a new fundraise sooner than expected, at the smaller issuers
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Beyond Appliances is likely to direct the Rs 110 crore from Fireside Ventures and Dharana Capital toward more offline stores alongside its online channels.
- The Dough Therapy is likely to start opening outlets toward its 20-outlet plan, with early locations setting the pace for the rest.
- Lumio may use its $12 million Series A to widen distribution and marketing, and Lorazzo may do the same with its Rs 15 crore.
- Rival appliance and consumer brands may move to announce their own rounds or retail expansions to avoid ceding shelf space and attention to the newly funded names.
- Fireside Ventures and Dharana Capital are likely to hold back follow-on capital until the funded brands show store-level traction.
The source
First seen