BlissClub raises ₹160 crore to accelerate offline expansion and category growth
D2C activewear brand BlissClub has raised ₹160 crore in a Singularity AMC-led round. The company plans to invest in expanding its 40-plus-store offline network, product development, hiring and new categories, including its recent menswear entry.
What happened
Blissclub · Indian D2C activewear brand BlissClub raised Rs 160 crore in a Singularity AMC-led round to expand its offline network, categories and product
Key facts
- Rs 160 crore funding raised
- Founded in 2020
- Revenue grew more than 60% year-on-year over the past two years
- More than 40 stores
Why this matters
BlissClub’s funded category expansion and 40-plus-store network make it a more consequential potential partner for retail, distribution, technology and adjacent apparel collaborations.
What to watch
- Net store additions, city mix and evidence of cluster-based expansion rather than isolated openings.
- Store-level payback period, same-store sales, average transaction value and offline share of total revenue.
- Omnichannel metrics: online repeat purchases after store visits, click-and-collect adoption, exchanges and return-rate changes.
- Menswear assortment breadth, marketing allocation, repeat rates and contribution to revenue.
- Gross-margin trends amid cotton/synthetic input costs, rent escalation and promotional intensity.
- Follow-on funding, debt facilities, senior retail hires or franchise partnerships indicating a faster expansion cadence.
- Open company-operated flagship stores and cluster stores in top metros, tier-1 cities and premium mall catchments.
- Use stores as omnichannel fulfillment, exchange and fit-consultation nodes to reduce online return friction.
- Increase hiring in retail operations, merchandising, supply chain, product design and menswear.
- Launch broader athleisure capsules around workwear, travel, lounge, performance and coordinated family/partner shopping.
- Seek stronger marketplace, mall and quick-commerce/last-mile partnerships for customer acquisition and replenishment.