BlissClub raises ₹160 crore to expand stores, categories and product development

Indian D2C athleisure brand BlissClub has raised ₹160 crore in a Singularity AMC-led round to build its offline footprint, broaden its product portfolio and invest in product development. The omnichannel brand operates more than 40 stores and entered menswear this year.

— Source publishedFri, 7 Aug, 2026, 06:00 IST·First seen Fri, 7 Aug, 2026, 06:11 IST·Source Business Standard · Companies

What happened

Blissclub · Indian D2C athleisure brand BlissClub raised ₹160 crore in a Singularity AMC-led round to expand categories, product development and offline retail.

Key facts

  • ₹160 crore funding round
  • more than 40 stores
  • revenue grew more than 60% year-on-year consistently over the past two years
  • Founded in 2020

Why this matters

BlissClub’s funding and 40-plus-store base make it a stronger strategic partner or competitive benchmark for brands seeking omnichannel athleisure scale in India.

What to watch

  • Net store additions, city mix and whether openings favor malls, high streets or shop-in-shop formats.
  • Evidence of store-level productivity: sales per square foot, payback period, four-wall margins and contribution from omnichannel orders.
  • Menswear assortment breadth, customer adoption, repeat rates and share of revenue from categories beyond women's athleisure.
  • Changes in gross margin, markdown intensity, inventory days and return rates as SKUs expand.
  • Follow-on hiring in retail operations, merchandising, supply chain and product development.
  • Competitive responses from Indian athleisure D2C brands, sportswear incumbents and marketplaces.
  • Whether BlissClub uses the round to pursue marketplace distribution, franchise partnerships or rapid entry into tier-2 cities.
  • Prioritize stores in high-income metro and tier-1 catchments where online demand, return volumes and customer concentration already justify physical trial and service.
  • Use stores as omnichannel nodes for click-and-collect, exchanges, fit consultations, ship-from-store and local community events rather than as standalone sales outlets.
  • Expand menswear selectively through hero products and limited initial SKUs before committing to full seasonal assortments.
  • Invest funding in proprietary fit data, fabric innovation and replenishment forecasting to differentiate from fashion-led activewear competitors.
  • Build membership, loyalty and community-led fitness partnerships to improve repeat purchase and reduce dependence on performance marketing.
  • Secure longer-term supplier capacity and tighter inventory controls as category breadth and store replenishment needs increase.

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