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Bobbi Brown launches Rs 2,500 Lip Tint Liner with Tara Sutaria in festive push across Nykaa, Sephora, Tira and more
Bobbi Brown India launched its Always in Luxe festive campaign on October 1, fronted by Tara Sutaria, introducing the Lip Tint Liner at an MRP of Rs 2,500. It is sold in Bobbi Brown stores, Nykaa, Shoppers Stop, Sephora, Myntra and Tira.
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The numbers
Figures from BW Retail World
| Lip Tint Liner shades: | six |
|---|---|
| Skin-caring ingredients in formula: | 97 per cent |
| Lip Tint Liner wear time: | 15-hour |
Why it matters for the brand
Bobbi Brown's Rs 2,500 Lip Tint Liner is landing at once on Nykaa, Sephora, Tira, Myntra, Shoppers Stop and its own stores, so beauty retailers should expect festive prestige-lip demand to be contested on price and visibility, and should confirm stock depth, Tara Sutaria-led promotion and shade availability before October traffic peaks.
What to track next
- Lip Tint Liner rankings and shade stock-outs on Nykaa, Myntra and Tira during the festive weeks
- Discounts or bundle offers on the Rs 2,500 liner appearing on marketplace channels
- Rival prestige lip launches or celebrity campaigns timed to the same festive window
- Bobbi Brown announcing new shades beyond the initial six, or extending the line into gift sets
- Parent-company commentary on India beauty demand after the festive quarter
The source
Filed
First seen