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Delhi HC sets aside FSSAI order forcing Red Bull India to drop 'energy' from its drinks, citing breach of natural justice
Delhi High Court set aside FSSAI's June 30 order directing Red Bull India to drop 'energy drink' from its caffeinated beverages, citing breach of natural justice. FSSAI may pass a fresh order after a show-cause notice and hearing.
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The numbers
Figures from ET Hospitality,
| Window given to drop 'energy drink' descriptor: | 90 days |
|---|---|
| FSSAI enforcement communication to states dated: | July 17 |
| Change window FSSAI said Red Bull agreed to: | 60 days |
| Red Bull using 'Energy Drink' descriptor in India since: | 2002 |
Why it matters for the brand
Keep current Red Bull and other 'energy drink' stock and shelf labelling in place for now, since the order was quashed only on natural-justice grounds, but prepare a relabel and category-naming contingency because FSSAI can re-issue after a show-cause hearing.
What to track next
- A fresh FSSAI show-cause notice to Red Bull India, and the hearing date it sets
- An FSSAI appeal or special leave petition against the Delhi High Court ruling
- A new FSSAI order that sets a compliance window for dropping 'energy drink'
- An FSSAI advisory or draft regulation on 'energy' descriptors for all caffeinated beverages
- Changed Red Bull India labels or packaging appearing at retail
The source
Published
First seen