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Gold buying picks up after nearly 4% price dip as shoppers favour lightweight, studded and old-gold exchange

Our read

The roughly 4% price dip brings back cautious, value-seeking buyers, so footfall and exchange-led sales rise before gold volumes do, and a price rebound would erode that gain.

For operators

Stock more lightweight and studded designs and promote old-gold exchange ahead of the festive and wedding season, because the fall from Rs 1.53 lakh to Rs 1.47 lakh per 10 grams is bringing back selective, affordability-led buyers.

Watch

Gold moving back above Rs 1.53 lakh per 10 grams, or falling below Rs 1.47 lakh

The report

Gold prices fell nearly 4% in a month to about Rs 1.47 lakh per 10 grams from Rs 1.53 lakh, prompting selective buying. Shoppers favour lightweight, studded and old-gold exchange purchases ahead of the festive and wedding season.

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Read next

  1. Titan expects over 20% core jewellery growth this festive season after 22% domestic revenue rise in July-September, , CNBC-TV18
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07:30 IST · 10 moves · what each means · free

What it says about consumers

With shoppers favouring old-gold exchange and studded jewellery, assets with strong exchange and recycling networks or studded-jewellery capability look more valuable as partnership or acquisition targets.

Next data points

  • Jewellers' quarterly commentary on footfall, conversion and studded-jewellery share
  • Reported share of old-gold exchange in sales at listed jewellery chains
  • Festive-season store footfall and weekend sales reports from major jewellery retailers
  • New exchange or making-charge promotions launched by regional jewellers

Likely next moves

Our read of what comes next — analysis, not reported by the source.

  • Large organised jewellery chains are likely to push lightweight and studded collections and promote old-gold exchange offers ahead of the festive and wedding season.
  • Local and regional jewellers may match exchange terms and making-charge discounts, which could squeeze margins at smaller stores.
  • Customers are likely to keep timing purchases around price moves, buying in smaller, staggered tranches rather than one large wedding purchase.
  • Wedding-buying households may swap part of their planned gold purchase for studded or lower-weight designs to stay within budget.
  • Jewellers are likely to describe the demand as value-led and selective in coming results commentary, rather than a broad-based volume recovery.

The source

Source Read the source at ET Small Business

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