Keemti opens 11th store, adds third Delhi-NCR location in two months
Lab-grown diamond jewellery brand Keemti has opened at M3M Route 65 in Gurgaon, marking its 11th outlet nationally. The company plans further physical-store, e-commerce and marketplace expansion across India.
What happened
Lab-grown diamond jewellery brand Keemti opened its 11th Indian outlet at M3M Route 65 in Gurgaon, its third Delhi-NCR store in two months. Backed by Nikhil
Key facts
- Third Delhi-NCR store in two months
- 11 outlets nationwide
- Three Delhi-NCR locations
- Founded in 2025
- More than four decades of Kothari Group jewellery experience
- 14K gold
- 925 sterling silver
Why this matters
Keemti’s expanding Delhi-NCR footprint strengthens its strategic relevance as a potential partner or competitor for jewellery players seeking lab-grown diamond scale and omnichannel reach.
What to watch
- Further Keemti store announcements in Delhi-NCR, Mumbai, Bengaluru, Hyderabad or other top jewellery consumption markets.
- Evidence of cluster economics, including repeat NCR openings, larger-format stores or mall expansion.
- Launches of click-and-collect, virtual consultations, customization tools or unified loyalty programs.
- Marketplace assortment expansion, discounting intensity and changes in online pricing for lab-grown diamond jewellery.
- Competitor store launches or promotional responses from lab-grown diamond specialists and incumbent jewellery chains.
- Wedding and festive season demand indicators, especially for solitaire, bridal and gifting categories.
- Open additional stores in high-income Delhi-NCR micro-markets and other metro clusters rather than dispersed single locations.
- Use stores for appointment-led bridal, gifting and customization consultations to differentiate from online-only lab-grown diamond sellers.
- Integrate store inventory with e-commerce and marketplaces for endless-aisle ordering, click-and-collect and assisted fulfilment.
- Increase local digital advertising, influencer partnerships and festive/wedding-season campaigns around Gurgaon and Delhi.
- Test franchise, shop-in-shop or lower-capex formats to accelerate national reach while containing fixed costs.