Kwality Wall's exits frozen dessert category, going full dairy by 2027
HUL-owned Kwality Wall's will reformulate its entire India ice cream portfolio to milk-fat by 2027, abandoning cheaper vegetable-fat frozen desserts. Nearly 50% of SKUs shift in 2025, setting up sharper head-to-head competition with dairy incumbent Amul on cost, supply, and shelf positioning.
Kwality Wall's will transition its entire India portfolio to milk-based ice cream by 2027, exiting the vegetable-fat frozen dessert category. Nearly half the range shifts this year, intensifying competition with dairy-fat incumbents like Amul.