Kwality Wall's exits frozen dessert category, going full dairy by 2027
HUL-owned Kwality Wall's will reformulate its entire India ice cream portfolio to milk-fat by 2027, abandoning cheaper vegetable-fat frozen desserts. Nearly 50% of SKUs shift in 2025, setting up sharper head-to-head competition with dairy incumbent Amul on cost, supply, and shelf positioning.
What happened
Kwality Wall’s · Kwality Wall's will transition its entire India portfolio to milk-based ice cream by 2027, exiting the vegetable-fat frozen dessert category.
Key facts
- 50% dairy-based in 2025
- full transition by 2027
Why this matters
The vegetable-fat frozen dessert white space Kwality Wall's is vacating opens a clear acquisition or private-label entry lane for value-tier players targeting price-sensitive Tier 2-3 consumers.