Kwality Wall's to Swap Palm Oil for Milk, Repositions as True Ice Cream Brand
Magnum Ice Cream Company plans to convert 50% of Kwality Wall's India portfolio to dairy this year, shedding the 'frozen dessert' label. Strategy includes price cuts, local flavors like kulfi, and scaling to 1M cold cabinets to defend share in a $2B market.
Kwality Wall's plans to replace palm oil with dairy across its India portfolio, repositioning as an ice cream (not frozen dessert) brand. Half the range goes dairy this year. Plans 1M cold cabinets, price cuts, local flavors like kulfi.
Why this matters
Builds on Kwality Wall's 2025 all-dairy pivot and 30% price cuts aimed at clawing back share from Amul, doubling down on dairy credentials and cold-chain reach.
Retail-brand activity steady with 692 signals in the last 90 days.