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Myntra swings to Rs 579 crore net loss in FY26 as operating revenue falls 13% to Rs 5,243 crore
Our read
Myntra's operating revenue fell 13% to Rs 5,243 crore and it swung to a Rs 579 crore net loss from a Rs 548 crore profit, so fashion e-commerce rivals should expect a cost reset and possible share shifts under new CEO Sharon Pais.
Watch
Net loss versus FY26's ₹579 crore in the next filing
Ask next
How do Myntra's results compare with its rivals?The report,
Myntra had posted a net profit of Rs 548 crore in FY25, when it was the only profitable unit in the Flipkart group. CEO Nandita Sinha departed in 2026 and was replaced by Sharon Pais.
- FY26 net loss
- ₹579 crore
- FY25 net profit
- ₹548 crore
- FY26 operating revenue
- ₹5,243 crore
- down 13%
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Why it matters to operators
Myntra's FY26 loss of Rs 579 crore, 13% revenue decline and CEO change from Nandita Sinha to Sharon Pais point to a strategic reset, so partners and rivals should watch for portfolio, brand-tie-up or cost moves.
What to watch next
- Operating revenue above FY26's ₹5,243 crore in the FY27 results would mean the 13% fall has reversed and brand partners' volumes are recovering.
- Any further senior leadership exits or appointments under Sharon Pais
- Fresh capital infusion or funding disclosed by Myntra's parent
- Rivals' fashion discount depth and app-share data through the festive quarter
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Myntra is likely to cut discounting and marketing spend first, because the ₹579 crore loss follows a ₹548 crore profit a year earlier.
- Sharon Pais is likely to reshape the leadership team and category priorities within her first few quarters.
- Myntra's parent is likely to keep funding the business, with capital support or tighter cost oversight, while the loss persists.
- Rivals such as Ajio, Nykaa Fashion and Amazon may step up fashion offers to win customers during Myntra's reset.
- Brands and sellers on Myntra may shift some volume to other channels if the 13% revenue decline continues.
The source
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