On this page
Myntra eyes 100 million monthly active users this festive season as orders grow over 30%
Our read
Myntra will more likely than not reach or approach its 100 million user goal this festive season, but the revenue and loss improvement will show only in later filings.
For operators
Myntra says orders are up over 30% this fiscal year and it expects 100 million monthly active users this festive season, so fashion e-commerce rivals face a bigger festive traffic and delivery contest, with M-Now already live in more than 12 cities.
Watch
Monthly active users past 100 million by the end of the festive season would mean order growth is widening Myntra's reach, not just deepening discounts.
Ask next
How do Myntra's results compare with its rivals?The report,
Myntra recorded over 30 per cent order volume growth this fiscal year and expects to reach 100 million monthly active users in the festive season. Myntra Designs reported FY26 revenue of ₹5,242.5 crore, down from ₹6,063.8 crore, with a loss before tax of ₹441.9 crore.
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
Reported figures
From the report. Source details below
| Revenue excluding logistics and shipping, FY26: | ₹4,123.3 crore |
|---|---|
| Advertising revenue FY26: | ₹1,236.4 crore |
| M-Now live in cities: | more than 12 |
Why it matters to operators
Myntra is pushing for scale, with orders up over 30%, a 100 million monthly user target and M-Now in more than 12 cities, while a ₹441.9 crore pre-tax loss shows it is still spending to grow, which matters for any partnership or valuation view.
What to watch next
- Loss before tax in the next annual filing versus FY26's ₹441.9 crore
- Revenue from operations recovering toward FY25's ₹6,063.8 crore
- M-Now city count rising beyond the more than 12 cities live today
- Ajio, Nykaa and Amazon festive-sale claims on orders and users
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Myntra is likely to publicise festive-season order and user milestones, possibly framed around the 100 million monthly active users goal, once the sale peaks.
- Myntra may extend M-Now beyond the more than 12 cities where it is live, since quick delivery is its main lever for frequency.
- Rivals such as Ajio, Nykaa and Amazon Fashion may counter with their own festive order and user claims and deeper discounts.
- Brands and sellers are likely to keep shifting festive inventory to Myntra if the order growth holds, which strengthens its hand on terms.
- Myntra's backers are likely to keep funding the loss, given the ₹441.9 crore loss before tax, as long as order growth stays above 30%.
The source
Published
First seen