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Piccadily Agro launches Indri Diwali Collector's Edition 2026, limited to 600 numbered bottles for India
Indri's Diwali Collector's Edition 2026 carries a minimum selling price of Rs 15,000 to Rs 35,000 and is available in Gurugram, Chandigarh and Bengaluru. The whisky is matured in Ruby Port casks. It is the fourth release in the company's annual festive series.
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The numbers
Figures from NDTV Profit
| Alcohol by volume: | 50% |
|---|---|
| USA Spirits Ratings 2026 score: | 96 points |
| International awards for Diwali series: | 29 |
Why it matters for the brand
Treat Indri Diwali Collector's Edition 2026 as a scarcity play: 600 numbered bottles at a minimum selling price of Rs 15,000 to Rs 35,000 in Gurugram, Chandigarh and Bengaluru show that premium Indian single malt can command luxury pricing, so retailers in those cities should plan allocation and gifting displays around a very small supply.
What to track next
- Retailer or brand statements that the 600 bottles are sold out or nearly allocated
- Indri adding cities or retail partners beyond Gurugram, Chandigarh and Bengaluru
- Rival single malt brands launching festive limited editions at comparable prices
- Bottles appearing at above-minimum prices on secondary or auction channels
- A further Indri award or rating announcement after the 96-point USA Spirits Ratings 2026 score
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Piccadily Agro is likely to publicise the 96-point score and the 29 awards in its festive marketing and to report allocation progress for the 600 bottles.
- Piccadily Agro may announce more cities or retail partners if the first three markets (Gurugram, Chandigarh and Bengaluru) clear quickly.
- Rival Indian single malt makers such as Amrut and Paul John may respond with their own limited festive or collector releases aimed at gifting buyers.
- Collectors and gifting customers are likely to buy for the numbered-bottle appeal, and some bottles may surface on secondary or auction channels.
- State excise authorities are likely to keep enforcing the minimum selling price, which will shape how retailers can discount or allocate the stock.