On this page
Resurfacing a September move: NEXT opened first Mumbai store at Infiniti Mall, Malad, taking India network to six
The 8,900 sq. ft. NEXT store was opened in partnership with Myntra and offers women's, men's and children's apparel. It was set up through Myntra Jabong India Pvt. Ltd., Myntra's B2B wholesale entity, which holds licensed rights to distribute NEXT products.
Store and format facts
Figures from Apparel Resources India
| NEXT India store network after opening: | Six |
|---|
What it means for the format
NEXT's 8,900 sq. ft.
Next on the rollout
- An announcement of a seventh India store, especially a second Mumbai site
- NEXT trading updates or results that mention India performance or further licensed rollout
- Myntra statements on NEXT sales, or on NEXT's role in its fashion mix
- Signs of Malad footfall or trading, such as promotions, discounting or a change in store hours
- Rival brand openings or lease announcements at Infiniti Mall or nearby Mumbai malls
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Myntra Jabong India Pvt. Ltd. is likely to announce further NEXT stores, probably in other large metro malls, rather than concentrate on Mumbai alone.
- NEXT is likely to describe India as a growing licensed-distribution market in its next trading update, and to keep the partner-led model rather than take on direct retail risk.
- Myntra may use the Malad store to promote NEXT's online range to Mumbai shoppers, and to use the store's results to shape later site choices.
- Mall-based apparel rivals in Mumbai may respond with promotions or by seeking better positions in Infiniti Mall and nearby centres.
- Infiniti Mall's owner is likely to use the NEXT opening to attract other international apparel brands to the Malad catchment.
The source
Filed
First seen