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Royal Enfield's online store lists four gift items priced from ₹1,290 to ₹5,950
Our read
Royal Enfield will more likely than not widen its online gift range gradually rather than reprice or overhaul it.
For operators
Royal Enfield's online store lists four gift items from the ₹1,290 Tribe 1901 Welcome Kit to ₹5,950 Globetrotter Sunglasses, which shows a brand-owned merchandise ladder that retailers can compare with their own accessory and licensed-merchandise pricing.
Watch
A gift listing priced above the ₹5,950 sunglasses ceiling by the next festive season would mean Royal Enfield is pushing merchandise upmarket, not just entry-level gifting.
The report,
Royal Enfield's gift picks include a Hunter 350 scale model at ₹1,890 and The History Hoodie at ₹2,600. The other two are the Globetrotter Sunglasses at ₹5,950 and the Tribe 1901 Welcome Kit at ₹1,290.
- Globetrotter Sunglasses₹5,950
- The History Hoodie₹2,600
- Hunter 350 1:12 scale model₹1,890
- Tribe 1901 Welcome Kit₹1,290
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Reported figures
From the report. Source details below
| Hunter 350 1:12 scale model price: | ₹1,890 |
|---|
What to track next
- New items added to the store beyond the four listed
- Tribe 1901 Welcome Kit price change from ₹1,290
- Hunter 350 model-linked items appearing for other motorcycles
- Royal Enfield promoting merchandise in launch or festive campaigns
The source
Published
First seen