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Royal Enfield signs two-year MoU with Madhya Pradesh Tourism Board to promote motorcycle tourism, 2026–2028
Our read
Royal Enfield turns the Madhya Pradesh MoU into a repeatable yearly ride circuit through 2028, with other state tourism tie-ups more likely than not to follow.
For operators
For dealers and experience teams in Madhya Pradesh, a 10-day, 20-rider Bullet 650 expedition through Pachmarhi, Pench, Kanha, Bandhavgarh and Panna is a ready-made hook for test rides, owner-group rides and accessory or touring-gear sales, but it is a 20-bike event and not a volume driver.
Watch
An announcement of a second expedition, or a dated calendar of rides under the MoU
Ask next
What else has Royal Enfield done in the last three months?The report,
Royal Enfield flagged off the first expedition under the deal in Bhopal on October 3, covering more than 1,520 kilometres. Twenty riders are taking part on Bullet 650 motorcycles.
- Inaugural expedition distance
- more than 1,520 kilometres
- Riders in inaugural expedition
- Twenty
- Inaugural expedition length
- 10-day
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Reported figures
From the report. Source details below
| Partnership duration: | two years |
|---|---|
| Riders in inaugural expedition: | Twenty |
| Expedition length: | 10-day |
What to track next
- Any new state tourism MoU signed by Royal Enfield with another board
- Tourism Board materials that feature the motorcycle route alongside Kanha, Bandhavgarh and Pench
- Participation numbers above the first 20 riders, or wider rider enrolment
- Rival manufacturers announcing comparable tourism partnerships
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Royal Enfield is likely to publish ride content and media coverage from the 10-day Bhopal-to-Panna expedition to show the circuit can be repeated.
- The Madhya Pradesh Tourism Board is likely to fold the motorcycle route into its wider promotion of the wildlife and heritage stops on the itinerary.
- Royal Enfield may announce further expeditions under the 2026–2028 MoU, probably on new or extended routes in the state.
- Other state tourism boards may approach Royal Enfield for similar arrangements once the Madhya Pradesh model is seen to work.
- Rival motorcycle makers may answer with their own tourism tie-ups or guided-ride programmes, though probably on a smaller scale.
The source
Published
First seen