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Shoppers Stop launches 'Gifts of Love' Diwali campaign with 500+ premium brands across beauty, watches and more
Our read
Shoppers Stop's curation of 500+ premium brands and the Luxe Fest edit will more likely than not lift premium and beauty gifting sales this festive season, though discounting may limit the margin gain.
For operators
Shoppers Stop's 'Gifts of Love' Diwali campaign puts 500+ premium brands, a 'Luxe Fest' edit and AI-led personalised WhatsApp visuals across stores and online, so rival department stores face a sharper premium gifting contest this festive season.
Watch
Rival gifting offers on beauty and fragrance in the weeks before Diwali
The report,
Shoppers Stop is pairing the campaign with a 'Luxe Fest' premium edit and an AI-led personalised festive visual delivered to customers on WhatsApp. The range also spans fragrances, handbags and footwear, and is available in stores and online.
- Premium brands in festive curation
- 500+
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Why it matters for the brand
Nothing transactional here: this is a festive marketing campaign, though the 500+ brand curation and WhatsApp personalisation show which premium brands and tools Shoppers Stop is leaning on.
What to track next
- Shoppers Stop quantifying Luxe Fest or beauty gains before the Q3 FY27 results would mean the 500+ brand curation is converting, favouring premium brand partners.
- Shoppers Stop commentary on festive footfall and conversion
- Disclosed uptake of the WhatsApp personalised festive visual
- Gross margin trend in the Q3 FY27 results against discounting
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Shoppers Stop is likely to push its Luxe Fest and gifting content through stores, the app and WhatsApp until Diwali and Bhai Dooj.
- Expect Shoppers Stop to give beauty, fragrance and watch partners more prominent in-store placement and co-funded promotions as the festive weeks pass.
- Rival department stores, beauty retailers and online marketplaces may answer with their own gifting bundles and offers on premium brands.
- Shoppers Stop may report gifting, beauty or premium-category commentary with its Q3 FY27 results, framing the campaign as a driver of the quarter.
- Premium brand partners are likely to keep supplying exclusive or festive-edit assortments if sell-through looks healthy in the first weeks.
The source
First seen