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SMOOR 2.0 looks beyond chocolate as gifting drives an estimated 25–30% of revenue; Hyderabad entry set for November or December
Our read
SMOOR will more likely than not use gifting and a larger online share to extend from Bengaluru into Hyderabad by December, with Delhi-NCR following later.
For operators
SMOOR is opening a Hosur Sarjapur Road Layout store in Bengaluru in October, seeking a Delhi-NCR flagship and entering Hyderabad in November or December, so chocolate and gifting retailers should expect more festive competition in those cities.
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SMOOR's Hyderabad store opening before the end of December would mean the 2.0 expansion is on schedule and gifting-led growth is funding new cities.
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Who else is opening stores in Bengaluru?The report,
SMOOR earns an estimated 25–30% of revenue from gifting and now gets 40% of revenue online, up from 20%. It is rebranding as SMOOR 2.0, opening a Bengaluru store in October, entering Hyderabad in November or December, and seeking a Delhi-NCR flagship.
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Reported figures
From the report. Source details below
| Diwali hampers offered: | 50 to 60 |
|---|---|
| Social following now: | 115,000 |
| Social following earlier: | 50,000 |
| Experience Centre ticket price: | Rs 1,500 |
Why it matters for the brand
SMOOR 2.0 is moving beyond chocolate into gifting, with 50 to 60 Diwali hampers and a Delhi-NCR flagship search, so it looks like a scaling brand that may want retail, logistics or gifting partners.
What to track next
- Opening of the Bengaluru Hosur Sarjapur Road Layout store in October
- A Delhi-NCR flagship site or lease announcement
- Online share of revenue against the 40% reported
- Gifting share against the estimated 25–30% of revenue
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- SMOOR is likely to open the Bengaluru Hosur Sarjapur Road Layout store in October and use it to showcase its hamper range during the festive run.
- Expect SMOOR to announce its Hyderabad entry in November or December, probably as a gifting-led store that opens alongside its online offer.
- SMOOR is likely to keep online as its fastest-growing channel after the rise from 20% to 40% of revenue, with festive hampers leading the push.
- SMOOR may sign a Delhi-NCR flagship site after the festive quarter, once it has read the hamper sales.
- Rival premium chocolate and gifting brands may answer with their own curated festive and corporate hamper ranges to hold gifting buyers.
The source
First seen