On this page
Sprite and Tinder team up on 'Truth and Spice' celebrity series with a limited-edition co-branded can
Our read
Sprite's Tinder collaboration will most likely stay a two-episode, social-led push with a limited can, with any extension decided by engagement.
For operators
Sprite and Tinder released episode one of 'Truth and Spice' on 4 October, with episode two on 11 October and a limited-edition co-branded can, so beverage category managers should check whether the can reaches their shelves around those dates.
Watch
Sprite or Tinder announcing a third episode or a second co-branded can before the limited-edition can runs out would mean the tie-up is working beyond the two-part run.
Ask next
What else has Sprite launched this year?The report,
Sprite and Tinder released the first 'Truth and Spice' episode on 4th October, with the second due 11 October. The celebrity-led series comes with a limited-edition co-branded can. Teasers run on Instagram and full episodes on YouTube.
- 4 OctoberEpisode 1 of 'Truth and Spice' released
- 11 OctoberEpisode 2 due
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
Reported figures
From the report. Source details below
| Episodes in series: | 2 |
|---|
Why it matters for the brand
Sprite pairing with Tinder on a two-part celebrity series and a co-branded can shows a soft-drink brand partnering with a consumer app for youth reach, a campaign-level tie-up that implies no deal or target.
What to track next
- YouTube views on episode two against episode one
- Whether the limited-edition can stays on shelves and listings
- Tinder in-app placement of the series after the second episode
- Rival beverage brands announcing dating-app or creator tie-ups
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Sprite is likely to keep recycling the series through short clips and behind-the-scenes cuts on Instagram after the second episode, rather than adding major new spend.
- Tinder is likely to promote the series and the co-branded can inside its app and social channels, since the collaboration helps its youth positioning.
- Sprite is likely to share engagement or view metrics for the campaign before it discloses any sales effect from the limited-edition can.
- Rival soft-drink brands may answer with their own app, creator or celebrity tie-ups aimed at the same young audience, though a direct copy is unlikely in the short term.
- Retail and quick-commerce channels are likely to treat the limited-edition can as a short-run collectible, with stock thinning once the campaign buzz fades.
The source
First seen