TVS launches Jupiter 110 Spectral Dual Tone scooter from ₹89,825
TVS Motor Company has introduced the Jupiter 110 Spectral Dual Tone in Spectral Blue and Spectral Copper. The premium scooter variant adds colour-shifting paint, sequential indicators and connected features while retaining the 113.3cc engine.
What happened
TVS Motor Company · TVS launched the Jupiter 110 Spectral Dual Tone scooter in Spectral Blue and Spectral Copper, priced from ₹89,825. The variant adds
Key facts
- ₹89,825
- 113.3cc
- 8 PS
- 9.8 Nm
- 2-litre
- 12-inch
Why this matters
TVS’s colour-shifting paint, sequential indicators and connected-tech package highlights an opportunity to target suppliers and partnerships that accelerate premiumisation across its two-wheeler portfolio.
What to watch
- Initial booking mix for Spectral Dual Tone versus standard Jupiter 110 variants.
- On-road price gap after state taxes, insurance and dealer charges relative to Honda Activa, Suzuki Access and Hero Xoom premium trims.
- Dealer reports on whether buyers cite paint design, sequential indicators or connected features as the primary purchase driver.
- Availability of the new variant across tier-2 and tier-3 markets, not just flagship urban dealerships.
- Rival special editions, connected-feature upgrades, discounts or financing promotions in the 110-125cc scooter segment.
- Accessory attachment rates, finance penetration and service-plan uptake among Spectral Dual Tone buyers.
- Social-media engagement and owner-generated content around the colour-shifting paint durability and real-world appearance.
- Increase dealer-level display visibility for the Spectral Blue and Spectral Copper finishes, especially in metro and tier-1 outlets.
- Bundle connected-service subscriptions, accessories, insurance and finance schemes to reduce the perceived premium over core Jupiter trims.
- Use the launch to refresh Jupiter digital campaigns around personal expression, safety lighting and urban convenience rather than engine performance.
- Track variant-wise booking-to-delivery conversion and colour preference to decide whether additional limited-edition finishes are warranted.
- Prepare competitive counter-messaging on ownership cost, fuel efficiency, service reach and resale value if rivals respond with feature-rich special editions.