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Active Clothing appoints Shivanee Shankar Dutt as CEO – New Business Initiatives
Active Clothing Co. Ltd. appointed Shivanee Shankar Dutt as CEO – New Business Initiatives, based at its Gurugram corporate office. She will work with Rajesh Mehra and the leadership team to identify new business opportunities and develop strategic partnerships.
What we verified
Checked against the other reports of this story.
- Not a single-source story: India Retailing reports the same development independently.
Why the change matters
Shivanee Shankar Dutt is now the named owner of new business opportunities and strategic partnerships at Active Clothing, working alongside Rajesh Mehra, which makes her the likely entry point for alliance, licensing or investment conversations.
What to watch next
- A press release or trade-media report of Active Clothing's first partnership, joint venture or licensing deal
- Further senior appointments or a dedicated new-business team announced at the Gurugram office
- Public comments from Dutt or Mehra naming target categories, channels or geographies
- Changes to Mehra's title or responsibilities, or an early exit by Dutt, which would signal a scope reset
- Silence on new initiatives well into the next financial year, which would favour the slow-build scenario
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Active Clothing is likely to announce a first partnership, licensing arrangement or new-category initiative under Dutt's remit, probably framed as a pilot.
- Dutt is likely to build a small new-business team at the Gurugram office, drawing on internal transfers and selective outside hires.
- Rajesh Mehra is expected to stay focused on the core apparel operations, with new-business work kept organisationally separate from day-to-day execution.
- Rival apparel players may read the move as a push into adjacent categories or channels and court the same potential partners.
- Prospective brand, retail and manufacturing partners are likely to open exploratory talks with Active Clothing now that a named executive owns the partnership agenda.
Updates
Each later report on this story, newest first. Earlier entries are never edited; a correction is a new entry.
Active Clothing names Shivanee Shankar Dutt CEO, New Business Initiatives, targeting ₹100 crore from Levi's, Nike rights
- FY26 revenue from operations: ₹316.44 crore
- FY25 revenue from operations: ₹296.15 crore
- FY26 net profit: ₹10.05 crore
- FY25 net profit: ₹8.45 crore
- Dutt's experience: more than 20 years
Who and when
Figures from Apparel Resources India,
- has appointed Shivanee Shankar Dutt as Chief Executive Officer (CEO) – New Business Initiatives