TVS marks 1 million iQube families with MillionR special edition
TVS Motor has launched the iQube MillionR special edition after crossing one million iQube customers in India. The 3.5 kWh electric scooter offers a claimed 145 km IDC range and is priced at ₹1,40,138 effective ex-showroom in Karnataka.
What happened
TVS Motor Company · TVS Motor launched the iQube MillionR special edition after reaching one million iQube customers in India. The 3.5 kWh electric scooter
Key facts
- 1 million TVS iQube customers/families
- 145 km IDC range
- ₹1,40,138 effective ex-showroom price in Karnataka
- ₹1,11,310 portfolio starting price in Karnataka
- ₹59,999 BaaS starting price
- 9 million TVS Jupiter milestone
- 3.5 kWh battery variant
Why this matters
TVS’s one-million iQube base strengthens its strategic value as an EV platform, making battery, charging, software and financing partnerships increasingly relevant growth levers.
What to watch
- Monthly VAHAN registrations for TVS iQube versus Ola, Ather, Bajaj Chetak and Hero Vida.
- Whether the ₹1,40,138 Karnataka effective price is replicated in other states or supported by dealer/finance incentives.
- Waiting periods, dealer inventory levels and booking commentary for the 3.5 kWh MillionR variant.
- Festive-season EV financing rates, exchange bonuses and competitor price cuts.
- Evidence that TVS crosses one million iQube sales faster through new-customer acquisition rather than replacement demand.
- Service-network expansion, battery warranty changes and charging-partnership announcements.
- Use the one-million-owner base for referral, exchange and service-plan offers that lower customer-acquisition costs.
- Expand MillionR-style limited editions and accessory bundles during festive retail periods to raise average selling prices.
- Push dealer-level EV financing, battery warranty communication and test-ride conversion in Karnataka and other high-adoption states.
- Leverage iQube owner data to target second-vehicle households, family upgrades and ICE-scooter trade-ins.
- Increase charging, roadside assistance and service-capacity messaging to convert claimed range into trust.