CompareQuick commerce
Instamart vs Zepto
Zepto: 25 reports on deals in 90 days, against none for Instamart. Instamart leads on strategy: 10 against 5 for Zepto.
Latest behind it: Zepto paused IPO in August as Indian listing valuations fell
- Instamart
- 37 reports in 90 days
- 19 in the 90 days before; most on strategy (10)
- Zepto
- 52 reports in 90 days
- 71 in the 90 days before; most on deals (25)
Free account. New reports on either brand collect on your Following page as they publish.
Side by side
Counts are the reports we hold on each brand: one event counted once, phone and car launches and news outside retail left out. They show where each brand made news, not market share or store totals.
- 14 AugZepto’s IPO filing puts ₹22,624 crore FY26 revenue against a ₹5,905 crore net loss
- 18 AugZepto defers IPO as valuation gap and profitability concerns sharpen
- 27 AugZepto, Oravel Stays, Jio Platforms and PhonePe feature in ₹4.62 lakh crore IPO pipeline
- 9 SeptZepto · Valuation reset puts Zepto and PhonePe IPO plans under sharper scrutiny
- 24 SeptZepto co-founders top M3M Hurun’s youngest rich listers ranking
- 1 OctZepto paused IPO in August as Indian listing valuations fell
Moves to read first
- Ganesh Chaturthi lifts quick-commerce demand for idols, modaks and puja supplies
Swiggy Instamart and Flipkart Minutes reported sharp Ganesh Chaturthi demand growth for idols, modaks, flowers and puja supplies.
- Zepto rides the Hallyu wave: ramen searches top 4.6 lakh as India's K-beauty market eyes $1.5 bn by 2030
Zepto saw ramen searches cross 4.6 lakh and Korean noodle searches pass 1 lakh as Korean food and beauty demand grows.
- Q-commerce platforms explore 30-minute delivery for large appliances
- Zepto paused IPO in August as Indian listing valuations fell
India’s IPO valuations fell to a median price-to-book ratio of 7.4 times in 2026 for deals raising at least 10 billion rupees.
- Telangana suspends four dark-store licences linked to Swiggy Instamart, Flipkart and Zepto
TG SAFE suspended four dark-store licences involving Swiggy Instamart, Flipkart and Zepto following inspections by 10 teams.
- Zepto and Instamart push private labels into fresh produce
Zepto and Swiggy Instamart are extending private labels into fresh produce through Bloom and Nectr, aiming to capture 35-45% margins.
What to watch
Instamart ·
Q2 FY27 results: Contribution margin still below zero (Q1: −0.2%; Outlook Business, 20 Aug)What it would mean: Still no break-even: FMCG brands that Instamart stocks should expect bigger asks on ad and listing fees.
est. = estimated from how soon after quarter-end the brand's last results came.
Keep tracking them
Every report behind this page
Instamart: 37 reports in the last 90 days
- Instamart, Lifelong launch 500 ml Tea Pot via Dolly Chaiwala's 'Dolly's Saloon' pop-up in Gurugram
- Swiggy Instamart faces food safety complaints over Noice products, from flies in atta to a mouldy cake
- Instamart's NOICE targets 500+ SKUs and plans to double its 75 food entrepreneur partners
- Telangana suspends four dark-store licences linked to Swiggy Instamart, Flipkart and Zepto
- Instamart pilots Nectr fresh-produce label in Bengaluru to lift retention and margins
- Swiggy Instamart expands Yulu and Yuma EV network around dark stores
- Mumbai FDA suspends licences of Swiggy Instamart unit, Amazon warehouse operator
- Ganesh Chaturthi lifts quick-commerce demand for idols, modaks and puja supplies
- Swiggy Instamart says eco-Ganpati demand rose 176% during Ganesh Chaturthi
- Karnataka seizes ₹1.38 crore in expired, mislabelled food from Amazon and Instamart sites
- Raksha Bandhan demand lifts quick commerce and marketplaces, with Instamart Rakhi orders up nearly 300%
- Premium Rakhi gifting lifts quick commerce as smaller cities fuel festive demand
- Instamart bets on exclusive packs and challenger brands to stand apart in quick commerce
- Swiggy Instamart and Blinkit cap sugar purchases as prices rise
- Instamart sees 20x surge in premium Rakhi sales as festive gifting accelerates
- MINISO joins Swiggy Instamart with 90+ non-grocery SKUs
- Instamart adds MINISO lifestyle range, starting with 90+ items in key metros
- Swiggy Clears Instamart Inventory Shift to Pursue Blinkit-Style Margin Gains
- Swiggy eyes inventory-led Instamart model to unlock a new margin lever
- Q-commerce platforms explore 30-minute delivery for large appliances
- Instamart expands Northeast produce sourcing, starting with Meghalaya pineapples
- Quick-commerce platforms accelerate private labels to lift margins and control supply
- Instamart needs 2.6x NOV growth to hit breakeven without reigniting a cash war
- Swiggy bets on exclusive Instamart products as it targets cash break-even in two quarters
- Instamart adds Claude-powered natural-language shopping for 40,000 products
- Quick commerce shifts focus from dark-store growth to asset productivity
- Swiggy Instamart nears contribution break-even, then resets for growth
- Instamart hits contribution-margin break-even in May as Q1 GOV rises 40%
- Instamart, Nykaa Now trade senior talent as quick-commerce race intensifies
- Myntra’s Nandita Sinha to lead Instamart’s premiumisation pivot
- Bernstein sees Noice lifting Instamart case, but dark-store economics remain key
- Swiggy Instamart shifts from dark-store buildout to utilisation as rivalry rises
- Swiggy says Instamart can double volumes without major dark-store expansion
- Instamart says data-led consumer campaign earned 325M+ organic reach in 10 days
- Midnight Munchies: Instamart Orders Surge Across India During FIFA World Cup 2026 Final
- RBI Tokenization Rules Force Swiggy Instamart Users to Re-Save Cards Separately
- Quick commerce pivots from delivery fees to loyalty as order frequency slides
Zepto: 52 reports in the last 90 days
- Zepto's Pawrush Elavia on 25 September: Google and Meta scale can still deliver repetitive reach
- Zepto rides the Hallyu wave: ramen searches top 4.6 lakh as India's K-beauty market eyes $1.5 bn by 2030
- Zepto's ad revenue surges 151% to Rs 1,636 crore in FY26 as IPO nears, per updated DRHP
- Zepto paused IPO in August as Indian listing valuations fell
- Zepto co-founders top M3M Hurun’s youngest rich listers ranking
- Valuation reset puts Zepto and PhonePe IPO plans under sharper scrutiny
- Maharashtra FDA suspends Zepto’s Kalwa food licence over hygiene and storage lapses
- Quick commerce targets festive baskets beyond grocery as India e-commerce heads toward $345B
- Quick commerce reshapes India’s festive e-commerce race as non-metro demand accelerates
- Zepto, Oravel Stays, Jio Platforms and PhonePe feature in ₹4.62 lakh crore IPO pipeline
- Zepto and Instamart push private labels into fresh produce
- Zepto raises free-delivery threshold to ₹199, with ₹299 peak-demand minimum
- Quick-commerce platforms push premium grocery formats to lift order values and margins
- Mumbai FDA suspends Zepto Chembur food licence over hygiene lapses
- Zepto defers IPO as valuation gap and profitability concerns sharpen
- Zepto’s IPO filing puts ₹22,624 crore FY26 revenue against a ₹5,905 crore net loss
- Zepto facility sealed in Bengaluru food-safety crackdown
- Zepto and The Hindu launch 1947 newspaper as a limited-edition collector's piece
- Food-safety action puts Zepto and Blinkit facilities under scrutiny
- Karnataka FDA seals Zepto’s Hoskote dark store over food-safety violations
- Bengaluru food-safety officials seal Zepto warehouse over hygiene lapses
- Zepto warehouse near Bengaluru flagged for ‘extremely unhygienic’ conditions
- Zepto faces valuation pressure as Amazon and Flipkart accelerate quick-commerce expansion
- Zepto’s ₹5,106 crore IPO remains on hold in SEBI-approved pipeline
- CCPA orders Zepto and seven platforms to remove dark patterns; Zepto fined ₹7 lakh
- Zepto, PhonePe, Oyo and boAt among consumer firms in India’s IPO pipeline
- CCPA intensifies dark-pattern crackdown, fines Zepto ₹7 lakh
- Zepto’s IPO runway puts its young founders on billionaire watch
- Zepto defers IPO, eyes ₹1,000 crore-plus pre-IPO raise
- Zepto, Blinkit and Amazon emerge as competing marketing channels for brands
- India’s IPO slowdown pushes Zepto to pre-IPO sale; PhonePe delays listing
- Zepto completes pre-IPO equity placement as it readies for planned listing
- Zepto sets pre-IPO placement at $4.5bn valuation, plans DRHP update
- Zepto confirms pre-IPO placement, targets listing within SEBI-approved timeline
- Zepto delays IPO by 2–3 quarters as pre-IPO valuation expectations reset
- Zepto plans ₹1,000 crore pre-IPO round before returning to public markets
- Zepto to exclusively sell limited reprints of The Hindu’s August 15, 1947 edition
- Zepto IPO plans stall as unlisted shares fall over 50% from peak
- Zepto likely pauses IPO as investor bids fall short of valuation target
- Zepto co-founder Kaivalya Vohra’s rise spotlights quick commerce’s dark-store playbook
- Zepto joins India’s new wealth engines as rich list grows younger
- Zepto lines up ₹2,298 crore anchor book for ₹5,106 crore IPO at $3bn valuation
- Delhi HC restrains Zepto Finance from using Zepto trademark
- Zepto eyes ₹10,000–11,000 crore IPO as August listings pipeline builds
- Top funds seek deeper valuation cut for Zepto’s planned ₹8,010 crore IPO
- Zepto, Shiprocket among companies eyeing ₹25,000 crore-plus August IPO haul
- Zepto, Shiprocket and Milky Mist line up for August 2026 IPOs
- Zepto lines up IPO with up to ₹8,010 crore fresh issue
- Zepto Leads on Store Productivity, but Losses Raise Stakes for ₹8,000 Crore IPO
- Zepto stops selling glue traps after PETA India flags their prohibition across India
- Fino Payments Bank Jumps 29% as New-Age Tech Stocks Post Mixed Week; Zepto Eyes Sub-$7 Bn IPO
- Zepto may cut IPO size 20% as investor bids peg valuation at $3.5-4B, half its $7B mark
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