CompareQuick commerce
Instamart vs Zomato
Zomato: 8 reports on launches in 90 days, against 2 for Instamart. Instamart leads on strategy: 10 against 6 for Zomato.
Latest behind it: Zomato and Blinkit launch 'Main Udega' anthem celebrating delivery partners' aspirations beyond gig work
- Instamart
- 37 reports in 90 days
- 19 in the 90 days before; most on strategy (10)
- Zomato
- 35 reports in 90 days
- 23 in the 90 days before; most on launches (8)
Free account. New reports on either brand collect on your Following page as they publish.
Side by side
Counts are the reports we hold on each brand: one event counted once, phone and car launches and news outside retail left out. They show where each brand made news, not market share or store totals.
- 28 JulInstamart · Myntra’s Nandita Sinha to lead Instamart’s premiumisation pivot
- 29 JulInstamart, Nykaa Now trade senior talent as quick-commerce race intensifies
- 3 AugZomato and Blinkit help 100,000 delivery partners file ITRs, unlocking ₹18 crore in refunds
- 24 AugZomato delivery-partner NPS programme crosses ₹1 crore, with 2 lakh PRAN enrolments
- 7 SeptZomato, Apple reportedly cut nearly 250 roles amid tech layoff wave
Moves to read first
- Ganesh Chaturthi lifts quick-commerce demand for idols, modaks and puja supplies
Swiggy Instamart and Flipkart Minutes reported sharp Ganesh Chaturthi demand growth for idols, modaks, flowers and puja supplies.
- No evidence of sharp apparel demand drop for delivery-app uniform colours
Zomato, Swiggy, Zepto and Snabbit together account for 13.5 lakh frontline workers as of March 2026.
- Q-commerce platforms explore 30-minute delivery for large appliances
- Zomato and Swiggy turn railway stations into a growing food-delivery channel
Zomato and Swiggy are scaling IRCTC-integrated train food delivery, turning railway stations into a major restaurant-demand channel.
- Telangana suspends four dark-store licences linked to Swiggy Instamart, Flipkart and Zepto
TG SAFE suspended four dark-store licences involving Swiggy Instamart, Flipkart and Zepto following inspections by 10 teams.
- CCPA draft spam rules seek 24-hour complaint acknowledgement as Zomato's Pay on Delivery fee invites dark-pattern scrutiny
CCPA's draft spam guidelines would require businesses to acknowledge complaints within 24 hours and resolve them within seven days.
What to watch
Instamart ·
Q2 FY27 results: Contribution margin still below zero (Q1: −0.2%; Outlook Business, 20 Aug)What it would mean: Still no break-even: FMCG brands that Instamart stocks should expect bigger asks on ad and listing fees.
est. = estimated from how soon after quarter-end the brand's last results came.
Keep tracking them
Every report behind this page
Instamart: 37 reports in the last 90 days
- Instamart, Lifelong launch 500 ml Tea Pot via Dolly Chaiwala's 'Dolly's Saloon' pop-up in Gurugram
- Swiggy Instamart faces food safety complaints over Noice products, from flies in atta to a mouldy cake
- Instamart's NOICE targets 500+ SKUs and plans to double its 75 food entrepreneur partners
- Telangana suspends four dark-store licences linked to Swiggy Instamart, Flipkart and Zepto
- Instamart pilots Nectr fresh-produce label in Bengaluru to lift retention and margins
- Swiggy Instamart expands Yulu and Yuma EV network around dark stores
- Mumbai FDA suspends licences of Swiggy Instamart unit, Amazon warehouse operator
- Ganesh Chaturthi lifts quick-commerce demand for idols, modaks and puja supplies
- Swiggy Instamart says eco-Ganpati demand rose 176% during Ganesh Chaturthi
- Karnataka seizes ₹1.38 crore in expired, mislabelled food from Amazon and Instamart sites
- Raksha Bandhan demand lifts quick commerce and marketplaces, with Instamart Rakhi orders up nearly 300%
- Premium Rakhi gifting lifts quick commerce as smaller cities fuel festive demand
- Instamart bets on exclusive packs and challenger brands to stand apart in quick commerce
- Swiggy Instamart and Blinkit cap sugar purchases as prices rise
- Instamart sees 20x surge in premium Rakhi sales as festive gifting accelerates
- MINISO joins Swiggy Instamart with 90+ non-grocery SKUs
- Instamart adds MINISO lifestyle range, starting with 90+ items in key metros
- Swiggy Clears Instamart Inventory Shift to Pursue Blinkit-Style Margin Gains
- Swiggy eyes inventory-led Instamart model to unlock a new margin lever
- Q-commerce platforms explore 30-minute delivery for large appliances
- Instamart expands Northeast produce sourcing, starting with Meghalaya pineapples
- Quick-commerce platforms accelerate private labels to lift margins and control supply
- Instamart needs 2.6x NOV growth to hit breakeven without reigniting a cash war
- Swiggy bets on exclusive Instamart products as it targets cash break-even in two quarters
- Instamart adds Claude-powered natural-language shopping for 40,000 products
- Quick commerce shifts focus from dark-store growth to asset productivity
- Swiggy Instamart nears contribution break-even, then resets for growth
- Instamart hits contribution-margin break-even in May as Q1 GOV rises 40%
- Instamart, Nykaa Now trade senior talent as quick-commerce race intensifies
- Myntra’s Nandita Sinha to lead Instamart’s premiumisation pivot
- Bernstein sees Noice lifting Instamart case, but dark-store economics remain key
- Swiggy Instamart shifts from dark-store buildout to utilisation as rivalry rises
- Swiggy says Instamart can double volumes without major dark-store expansion
- Instamart says data-led consumer campaign earned 325M+ organic reach in 10 days
- Midnight Munchies: Instamart Orders Surge Across India During FIFA World Cup 2026 Final
- RBI Tokenization Rules Force Swiggy Instamart Users to Re-Save Cards Separately
- Quick commerce pivots from delivery fees to loyalty as order frequency slides
Zomato: 35 reports in the last 90 days
- Zomato and Blinkit launch 'Main Udega' anthem celebrating delivery partners' aspirations beyond gig work
- CCPA draft spam rules seek 24-hour complaint acknowledgement as Zomato's Pay on Delivery fee invites dark-pattern scrutiny
- Zomato and Blinkit's third EV Bazaar in New Delhi draws 2,500 delivery partners and 20+ EV makers
- Zomato Bengaluru warehouse supervisor's 'learn Hindi or leave' remark draws protests and a police complaint
- Maids, cooks and drivers sway festive buys: 27% of urban housewives trust them, vs 5% for brand ads, column says
- Zomato adds Rs 5–21 fee for cash-on-delivery orders
- No evidence of sharp apparel demand drop for delivery-app uniform colours
- Zomato, Blinkit and Valmo help delivery partners unlock ITR refunds
- Zomato adds 2% pay-on-delivery fee, capped at Rs 30
- Zomato adds Rs 5–Rs 21 fee on cash-on-delivery food orders
- Zomato says healthy-food orders reach 7.5% as younger users accelerate adoption
- Zomato, Apple reportedly cut nearly 250 roles amid tech layoff wave
- Zomato cuts about 250 jobs as it consolidates customer support operations
- Zomato to lay off 200+ Hyderabad customer-support employees
- Zomato closes Hyderabad support centre, affecting about 240 employees
- Zomato bans analogue dairy dishes, tightens restaurant disclosure rules
- Zomato moves to delist restaurant partners using undisclosed analog dairy products
- Zomato delists analogue-dairy dishes as Maharashtra FDA tightens enforcement
- Zomato and Blinkit turn Raksha Bandhan banter into a convenience pitch
- Zomato and Swiggy turn railway stations into a growing food-delivery channel
- Zomato delivery-partner NPS programme crosses ₹1 crore, with 2 lakh PRAN enrolments
- Zomato pilots ‘Zomato Now’ workplace food vending pods in Gurugram
- Zomato wishes Swiggy on its birthday, turning rivalry into a brand-building moment
- Zomato says sustainable packaging could raise delivery-order costs by 10%–30%
- Zomato launches PackSwitch to help restaurants adopt sustainable packaging
- Food safety officials seal product samples at Zomato Hyperpure warehouse in Bengaluru
- Zomato’s minimalist print ad highlights the rising value of earned attention
- Bengaluru restaurants extend Zomato order-halt deadline to Sept. 1
- Zomato and Blinkit help 100,000 delivery partners file ITRs, unlocking ₹18 crore in refunds
- Eternal posts Q1FY27 profit as Swiggy narrows losses in quick-commerce race
- India’s digital rails created a new generation of consumer-platform billionaires
- Zomato’s active restaurant base declines as LPG disruption squeezes smaller kitchens
- Zomato food delivery remains Eternal’s profit engine as Blinkit drives revenue
- CCI dismisses Zomato pricing and platform-fee complaint, but checkout scrutiny remains
- Zomato, Blinkit and rivals halt deliveries at Jantar Mantar amid internet shutdown
Newest report . Rival pairs are the brands our reports name together that compete in the same format. All comparisons · Report an error