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Amazon India vs Instamart
Amazon India: 12 reports on stores in 90 days, against 2 for Instamart.
Latest behind it: Non-metros drive 70-80% of Amazon India's new customers as Amazon Now reaches $1 billion in annualised gross sales
- Amazon India
- 56 reports in 90 days
- 52 in the 90 days before; most on strategy (14)
- Instamart
- 37 reports in 90 days
- 19 in the 90 days before; most on strategy (10)
Free account. New reports on either brand collect on your Following page as they publish.
Side by side
Counts are the reports we hold on each brand: one event counted once, phone and car launches and news outside retail left out. They show where each brand made news, not market share or store totals.
- 28 JulInstamart · Myntra’s Nandita Sinha to lead Instamart’s premiumisation pivot
- 29 JulInstamart, Nykaa Now trade senior talent as quick-commerce race intensifies
- 5 AugAmazon India lists ₹998 smart water bottle with hydration reminders
- 2 SeptAmazon India to hire 160,000 temporary workers for festive-season demand
- 3 SeptAmazon India creates 1.6 lakh seasonal jobs ahead of festive demand
- 11 SeptAmazon India outlines $48bn five-year push across quick commerce, pharmacy and exports
Moves to read first
- Amazon India's Great Indian Festival 2026 sees product orders double in the first 12 hours
Amazon India's Great Indian Festival 2026 recorded a 100% year-on-year increase in products ordered during its opening 12 hours.
- Ganesh Chaturthi lifts quick-commerce demand for idols, modaks and puja supplies
Swiggy Instamart and Flipkart Minutes reported sharp Ganesh Chaturthi demand growth for idols, modaks, flowers and puja supplies.
- Non-metros drive 70-80% of Amazon India's new customers as Amazon Now reaches $1 billion in annualised gross sales
Non-metro cities account for around 70-80 per cent of Amazon India's new customers, said vice-president Saurabh Srivastava.
- Q-commerce platforms explore 30-minute delivery for large appliances
- Amazon India outlines $48bn five-year push across quick commerce, pharmacy and exports
Amazon India plans to deepen quick commerce, pharmacy, seller services and exports, backed by an additional $48 billion India commitment over five years.
- Telangana suspends four dark-store licences linked to Swiggy Instamart, Flipkart and Zepto
TG SAFE suspended four dark-store licences involving Swiggy Instamart, Flipkart and Zepto following inspections by 10 teams.
What to watch
Instamart ·
Q2 FY27 results: Contribution margin still below zero (Q1: −0.2%; Outlook Business, 20 Aug)What it would mean: Still no break-even: FMCG brands that Instamart stocks should expect bigger asks on ad and listing fees.
est. = estimated from how soon after quarter-end the brand's last results came.
Keep tracking them
Every report behind this page
Amazon India: 56 reports in the last 90 days
- Delhi High Court keeps Amazon in Kindle copyright suit, says its intermediary status must be tested at trial
- Amazon's Great Indian Festival draws 440 million visits, with over 72% from beyond the top nine metros
- Amazon India's Great Indian Festival 2026 sees product orders double in the first 12 hours
- Non-metros drive 70-80% of Amazon India's new customers as Amazon Now reaches $1 billion in annualised gross sales
- Amazon India rolls out Price History graphs to help shoppers verify festive-sale discounts as Flipkart's sale also starts
- Amazon India launches its first employee-exclusive offers across 50 brands as the Great Indian Festival begins
- Amazon Great India Festival 2026 opens with 100% y-o-y growth in shopping volume, led by premium appliances
- Amazon India adds 50% capacity with Rs 2,800 crore investment as early festive deals lift demand 35-40%
- Amazon India: Tier 2, 3 Cities Drove 60-70% of Recent Sale Growth Ahead of Great Indian Festival 2026
- Amazon India expects 30-40% pre-sale growth in home and kitchen as bank offers set to reach 80% of transactions
- Amazon India: phones above Rs 30,000 are over 45% of Assam smartphone value ahead of Oct 8 festive sale
- Amazon India: premium fashion grows 4x faster in smaller towns as Tier-2 demand outpaces metros
- Amazon India plans 50 new Ashray rest centres for gig workers ahead of festive season
- Amazon India FY26 loss rises 48% as revenue nears ₹40,000 crore
- Amazon India’s FY26 losses rise 48% as quick-commerce investment accelerates
- Amazon Now expands quick delivery to Amritsar and Jaipur
- Amazon India sets Great Indian Festival sale for 8 October, with early electronics deals live
- Amazon India opens Great Indian Festival early deals, adds 160,000 seasonal roles
- Amazon India reportedly plans $3B Amazon Now investment through 2030
- Amazon plans $3B India quick-commerce push through 2030
- Amazon India targets 300 cities for Amazon Now, with 1,000+ micro-fulfilment centres planned
- Amazon India plans $3bn quick-commerce push by 2030, targeting 1,300 Amazon Now sites
- Amazon India’s 2015 pricing-error case resurfaces, highlighting order-control risks
- AI shopping tools could sharpen scam risks during Amazon, Flipkart festive sales
- Amazon Now targets 100 Indian cities by Diwali after topping $1bn annualised sales
- Amazon, DTDC and Blue Dart scale festive logistics capacity as parcel volumes surge
- Amazon launches GenAI-powered Alexa+ in India with Hindi and Hinglish support
- Amazon brings generative-AI Alexa+ to India with Hinglish and shopping features
- Banned mercury skin-lightening products remain listed on Amazon India
- Amazon Rufus points to possible late-September start for Great Indian Festival 2026
- Amazon India adds 20 fulfilment centres and 150 delivery stations for festive season
- Amazon India, FluxGen target 178m litres of annual water restoration at Pune’s NCL campus
- Amazon India outlines $48bn five-year push across quick commerce, pharmacy and exports
- Amazon tightens controls after Bengaluru raids find expired, mislabelled food
- Amazon India launches Creator Connections to link brand spend with creator-led sales
- Amazon India seller base crosses 2 million ahead of festive season
- Amazon India seller base tops 20 lakh after adding 3 lakh sellers in a year
- Karnataka raids Amazon, Instamart facilities; ₹1.43 crore in goods seized
- Karnataka FDA seizes ₹4.02 lakh in medicines from Amazon-linked Bengaluru facilities
- India’s festive online retail battle widens as quick commerce moves beyond groceries
- Amazon India creates 1.6 lakh seasonal jobs ahead of festive demand
- Amazon India to hire 160,000 temporary workers for festive-season demand
- Amazon, Flipkart revise seller fees and penalties before festive season
- Amazon, Flipkart and Meesho roll out Raksha Bandhan offers ahead of 28 August
- Amazon India adds daily parcel rail service on Western Dedicated Freight Corridor
- Amazon Seller Services India posts 15.5% FY26 income growth, reaches PBIT profitability
- Amazon, Meesho and Flipkart step up AI tools for marketplace sellers
- Amazon, Flipkart and Meesho push AI deeper into seller operations
- Amazon Now targets 300 cities as value grocery emerges as India’s next online frontier
- Amazon India spotlights monsoon gadgets in Freedom Sale 2026
- Amazon India, Odisha to bring 1.3 lakh weavers and artisans online
- Amazon and Flipkart launch Freedom Sale with bank offers on electronics
- Amazon India lists ₹998 smart water bottle with hydration reminders
- Amazon and Flipkart cut seller fees to deepen reach in India’s smaller cities
- Amazon India sets Great Freedom Sale for August 7 with AI-led shopping tools
- Amazon India Bets Rs 2,800 Crore on Bharat, Chasing Tier-2/3 Growth
Instamart: 37 reports in the last 90 days
- Instamart, Lifelong launch 500 ml Tea Pot via Dolly Chaiwala's 'Dolly's Saloon' pop-up in Gurugram
- Swiggy Instamart faces food safety complaints over Noice products, from flies in atta to a mouldy cake
- Instamart's NOICE targets 500+ SKUs and plans to double its 75 food entrepreneur partners
- Telangana suspends four dark-store licences linked to Swiggy Instamart, Flipkart and Zepto
- Instamart pilots Nectr fresh-produce label in Bengaluru to lift retention and margins
- Swiggy Instamart expands Yulu and Yuma EV network around dark stores
- Mumbai FDA suspends licences of Swiggy Instamart unit, Amazon warehouse operator
- Ganesh Chaturthi lifts quick-commerce demand for idols, modaks and puja supplies
- Swiggy Instamart says eco-Ganpati demand rose 176% during Ganesh Chaturthi
- Karnataka seizes ₹1.38 crore in expired, mislabelled food from Amazon and Instamart sites
- Raksha Bandhan demand lifts quick commerce and marketplaces, with Instamart Rakhi orders up nearly 300%
- Premium Rakhi gifting lifts quick commerce as smaller cities fuel festive demand
- Instamart bets on exclusive packs and challenger brands to stand apart in quick commerce
- Swiggy Instamart and Blinkit cap sugar purchases as prices rise
- Instamart sees 20x surge in premium Rakhi sales as festive gifting accelerates
- MINISO joins Swiggy Instamart with 90+ non-grocery SKUs
- Instamart adds MINISO lifestyle range, starting with 90+ items in key metros
- Swiggy Clears Instamart Inventory Shift to Pursue Blinkit-Style Margin Gains
- Swiggy eyes inventory-led Instamart model to unlock a new margin lever
- Q-commerce platforms explore 30-minute delivery for large appliances
- Instamart expands Northeast produce sourcing, starting with Meghalaya pineapples
- Quick-commerce platforms accelerate private labels to lift margins and control supply
- Instamart needs 2.6x NOV growth to hit breakeven without reigniting a cash war
- Swiggy bets on exclusive Instamart products as it targets cash break-even in two quarters
- Instamart adds Claude-powered natural-language shopping for 40,000 products
- Quick commerce shifts focus from dark-store growth to asset productivity
- Swiggy Instamart nears contribution break-even, then resets for growth
- Instamart hits contribution-margin break-even in May as Q1 GOV rises 40%
- Instamart, Nykaa Now trade senior talent as quick-commerce race intensifies
- Myntra’s Nandita Sinha to lead Instamart’s premiumisation pivot
- Bernstein sees Noice lifting Instamart case, but dark-store economics remain key
- Swiggy Instamart shifts from dark-store buildout to utilisation as rivalry rises
- Swiggy says Instamart can double volumes without major dark-store expansion
- Instamart says data-led consumer campaign earned 325M+ organic reach in 10 days
- Midnight Munchies: Instamart Orders Surge Across India During FIFA World Cup 2026 Final
- RBI Tokenization Rules Force Swiggy Instamart Users to Re-Save Cards Separately
- Quick commerce pivots from delivery fees to loyalty as order frequency slides
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