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Amazon India vs Flipkart
Flipkart: 17 reports on launches in 90 days, against 10 for Amazon India.
Latest behind it: Flipkart out-reaches Amazon on creator views in festive sales, but Amazon wins on engagement per view, KlugKlug data shows
- Amazon India
- 56 reports in 90 days
- 52 in the 90 days before; most on strategy (14)
- Flipkart
- 101 reports in 90 days
- 58 in the 90 days before; most on stores (17)
Free account. New reports on either brand collect on your Following page as they publish.
Side by side
Counts are the reports we hold on each brand: one event counted once, phone and car launches and news outside retail left out. They show where each brand made news, not market share or store totals.
- 29 SeptFlipkart IPO may slip 1–2 years, keeping employee stock options tied up
- 30 SeptFlipkart faces employee morale strain as other startups advance IPO plans
- 5 OctFlipkart takes minority stake in TravClan to widen international holiday packages on Cleartrip and Flipkart Travel
- 6 OctFlipkart elevates Souhardya Banerjee to director after more than four years at the company
- 7 OctFlipkart · Former Flipkart CXOs urge Walmart to treat ESOP holders fairly as about $4 billion in buybacks wait with no IPO date
- 15 OctFlipkart and Amazon India expand festive hiring as staffing firms see 10-15% growth despite weak consumption
Moves to read first
- Amazon India's Great Indian Festival 2026 sees product orders double in the first 12 hours
Amazon India's Great Indian Festival 2026 recorded a 100% year-on-year increase in products ordered during its opening 12 hours.
- Flipkart narrows FY26 net loss by about ₹180 crore as revenue rises 18%
Flipkart's adjusted operating margin improved 2.3 percentage points to negative 5.4 per cent, and its advertising business grew 31 per cent.
- Non-metros drive 70-80% of Amazon India's new customers as Amazon Now reaches $1 billion in annualised gross sales
Non-metro cities account for around 70-80 per cent of Amazon India's new customers, said vice-president Saurabh Srivastava.
- Flipkart expects 60-70% of next 100M customers from Tier 2/3 as Minutes plans 1,250 stores across ~180 cities and towns
Flipkart has grown its network from around 7,000 nodes to 8,400 facilities and added around 750 PIN codes in the past year.
- Amazon India outlines $48bn five-year push across quick commerce, pharmacy and exports
Amazon India plans to deepen quick commerce, pharmacy, seller services and exports, backed by an additional $48 billion India commitment over five years.
- Flipkart takes minority stake in TravClan to widen international holiday packages on Cleartrip and Flipkart Travel
Flipkart's stake is in TravClan, a B2B travel tech platform that lets over 15,000 travel agents customise and book packages in real time.
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Every report behind this page
Amazon India: 56 reports in the last 90 days
- Delhi High Court keeps Amazon in Kindle copyright suit, says its intermediary status must be tested at trial
- Amazon's Great Indian Festival draws 440 million visits, with over 72% from beyond the top nine metros
- Amazon India's Great Indian Festival 2026 sees product orders double in the first 12 hours
- Non-metros drive 70-80% of Amazon India's new customers as Amazon Now reaches $1 billion in annualised gross sales
- Amazon India rolls out Price History graphs to help shoppers verify festive-sale discounts as Flipkart's sale also starts
- Amazon India launches its first employee-exclusive offers across 50 brands as the Great Indian Festival begins
- Amazon Great India Festival 2026 opens with 100% y-o-y growth in shopping volume, led by premium appliances
- Amazon India adds 50% capacity with Rs 2,800 crore investment as early festive deals lift demand 35-40%
- Amazon India: Tier 2, 3 Cities Drove 60-70% of Recent Sale Growth Ahead of Great Indian Festival 2026
- Amazon India expects 30-40% pre-sale growth in home and kitchen as bank offers set to reach 80% of transactions
- Amazon India: phones above Rs 30,000 are over 45% of Assam smartphone value ahead of Oct 8 festive sale
- Amazon India: premium fashion grows 4x faster in smaller towns as Tier-2 demand outpaces metros
- Amazon India plans 50 new Ashray rest centres for gig workers ahead of festive season
- Amazon India FY26 loss rises 48% as revenue nears ₹40,000 crore
- Amazon India’s FY26 losses rise 48% as quick-commerce investment accelerates
- Amazon Now expands quick delivery to Amritsar and Jaipur
- Amazon India sets Great Indian Festival sale for 8 October, with early electronics deals live
- Amazon India opens Great Indian Festival early deals, adds 160,000 seasonal roles
- Amazon India reportedly plans $3B Amazon Now investment through 2030
- Amazon plans $3B India quick-commerce push through 2030
- Amazon India targets 300 cities for Amazon Now, with 1,000+ micro-fulfilment centres planned
- Amazon India plans $3bn quick-commerce push by 2030, targeting 1,300 Amazon Now sites
- Amazon India’s 2015 pricing-error case resurfaces, highlighting order-control risks
- AI shopping tools could sharpen scam risks during Amazon, Flipkart festive sales
- Amazon Now targets 100 Indian cities by Diwali after topping $1bn annualised sales
- Amazon, DTDC and Blue Dart scale festive logistics capacity as parcel volumes surge
- Amazon launches GenAI-powered Alexa+ in India with Hindi and Hinglish support
- Amazon brings generative-AI Alexa+ to India with Hinglish and shopping features
- Banned mercury skin-lightening products remain listed on Amazon India
- Amazon Rufus points to possible late-September start for Great Indian Festival 2026
- Amazon India adds 20 fulfilment centres and 150 delivery stations for festive season
- Amazon India, FluxGen target 178m litres of annual water restoration at Pune’s NCL campus
- Amazon India outlines $48bn five-year push across quick commerce, pharmacy and exports
- Amazon tightens controls after Bengaluru raids find expired, mislabelled food
- Amazon India launches Creator Connections to link brand spend with creator-led sales
- Amazon India seller base crosses 2 million ahead of festive season
- Amazon India seller base tops 20 lakh after adding 3 lakh sellers in a year
- Karnataka raids Amazon, Instamart facilities; ₹1.43 crore in goods seized
- Karnataka FDA seizes ₹4.02 lakh in medicines from Amazon-linked Bengaluru facilities
- India’s festive online retail battle widens as quick commerce moves beyond groceries
- Amazon India creates 1.6 lakh seasonal jobs ahead of festive demand
- Amazon India to hire 160,000 temporary workers for festive-season demand
- Amazon, Flipkart revise seller fees and penalties before festive season
- Amazon, Flipkart and Meesho roll out Raksha Bandhan offers ahead of 28 August
- Amazon India adds daily parcel rail service on Western Dedicated Freight Corridor
- Amazon Seller Services India posts 15.5% FY26 income growth, reaches PBIT profitability
- Amazon, Meesho and Flipkart step up AI tools for marketplace sellers
- Amazon, Flipkart and Meesho push AI deeper into seller operations
- Amazon Now targets 300 cities as value grocery emerges as India’s next online frontier
- Amazon India spotlights monsoon gadgets in Freedom Sale 2026
- Amazon India, Odisha to bring 1.3 lakh weavers and artisans online
- Amazon and Flipkart launch Freedom Sale with bank offers on electronics
- Amazon India lists ₹998 smart water bottle with hydration reminders
- Amazon and Flipkart cut seller fees to deepen reach in India’s smaller cities
- Amazon India sets Great Freedom Sale for August 7 with AI-led shopping tools
- Amazon India Bets Rs 2,800 Crore on Bharat, Chasing Tier-2/3 Growth
Flipkart: 101 reports in the last 90 days
- Flipkart out-reaches Amazon on creator views in festive sales, but Amazon wins on engagement per view, KlugKlug data shows
- Flipkart narrows FY26 net loss by about ₹180 crore as revenue rises 18%
- Flipkart and Amazon India expand festive hiring as staffing firms see 10-15% growth despite weak consumption
- Festive e-commerce sales fall 7-10% in first four days as pricier smartphones and laptops weigh on demand
- Flipkart recreates its shopping app as a 2,800 sq ft outdoor installation at Noida Haat for Big Billion Days
- Around 1,000 ex-Flipkart staff press Walmart for ESOP liquidity as the IPO faces further delay
- Flipkart Fashion seller base jumps 77% after zero-commission move ahead of Big Billion Days
- Flipkart's Big Billion Days opens with 6.3 million peak concurrent users and 34% growth in new customers
- Agents are 18% of India's internet traffic: ET op-ed urges MCP, ONDC catalogue upgrades and an NPCI agent protocol
- Flipkart's Big Billion Days film urges festive shoppers to go one size bigger on TVs
- Online festive sales seen up 25-29% to Rs 1.5-1.55 lakh crore, but growth comes from volumes, not deeper discounts
- FSSAI suspends Flipkart seller Shreyash Retail's licence, serves notices on Flipkart, Amazon, Netmeds over Celevida ads
- Eight ex-Flipkart executives press Walmart to buy out their stock options as the IPO stays on hold
- Flipkart, Amazon turn to indie agencies for festive campaigns as India ad spend heads for ₹1,74,605 crore in 2026
- Flipkart gears up for 13th Big Billion Days with over 2.5 lakh festive jobs and 900+ new delivery hubs
- GST Council may clarify tax treatment of hub-based e-commerce logistics like Flipkart's after conflicting advance rulings
- Flipkart stages 'Home for Old Age Appliances' activation in Mumbai to push Big Billion Days exchange offers
- Finnable and Flipkart Finance partner on up to Rs 1 lakh consumer credit across Flipkart, Myntra and Flipkart Minutes
- Flipkart taps Tamannaah Bhatia for Big Billion Days push, with Galaxy S25 at a festive price of Rs 57,999
- Former Flipkart CXOs urge Walmart to treat ESOP holders fairly as about $4 billion in buybacks wait with no IPO date
- Flipkart expects 60-70% of next 100M customers from Tier 2/3 as Minutes plans 1,250 stores across ~180 cities and towns
- Flipkart elevates Souhardya Banerjee to director after more than four years at the company
- Flipkart takes minority stake in TravClan to widen international holiday packages on Cleartrip and Flipkart Travel
- Flipkart taps around 450,000 creators to steer Big Billion Days 2026 toward creator-led discovery
- Flipkart ties Big Billion Days to a McCann numerology campaign that reveals discounts from shoppers' names
- Flipkart's CAPTCHA-style 'Are You Really Gen Z?' campaign, launched September 24, tests Gen Z ahead of Big Billion Days on October 9
- Flipkart adds 14 million cubic feet of Ekart warehousing, lifting storage capacity 50% ahead of The Big Billion Days
- Flipkart nearly doubles active sellers to 1.4 million in 15 months on zero-commission push
- Flipkart's zero-commission push lifts active sellers 62% as Amazon and Meesho chase value shoppers this festive season
- Flipkart festive BGM grows nearly 50%; Tier-2 and Tier-3 markets rise 60%
- Flipkart weighs 20–25% employee ESOP cash-out in early 2027
- Tier III cities drive roughly 66% of Kapiva's Flipkart sales
- Smaller cities power premium demand for Open Secret, Plum and Kapiva
- Flipkart moves beyond keyword search with AI-led product discovery
- Flipkart faces employee morale strain as other startups advance IPO plans
- CCPA fines Flipkart ₹10 lakh, JioMart ₹5 lakh over misleading herbicide listings
- Flipkart IPO may slip 1–2 years, keeping employee stock options tied up
- Flipkart’s Ekart adds 750+ PIN codes ahead of festive season
- Flipkart flags Pixel 11 at an effective ₹69,999 for Big Billion Days 2026
- Flipkart ranks among Asia’s top three retail brands in Brand Conviction Index
- Flipkart’s customer strategy puts trust, access and loyalty at the centre
- Flipkart tests Gemini ‘Buy’ button, bringing branded checkout into Google’s AI interface
- Google tests direct Flipkart purchases in India ahead of wider October rollout
- Flipkart and startup peers reverse-flip holding companies back to India
- Flipkart expects EMI to drive a third of festive mobiles and electronics GMV
- Flipkart says festive demand is shifting beyond big-ticket electronics
- Flipkart sets Big Billion Days sale for Oct. 9, with early access and bank offers
- Festive e-commerce demand could push India gig hiring to a five-year high
- Flipkart plans 250,000 festive jobs, with 140,000 in last-mile delivery
- Flipkart says Kolkata is its fastest-growing kidswear seller hub
- Flipkart bets on Minutes and dark stores to defend its e-commerce future
- Flipkart targets October Bengaluru food-delivery launch with 15–20% restaurant cost cap
- Flipkart tests Eat In food delivery with Bengaluru employees
- Flipkart brings exclusive micro-dramas into its shopping app to deepen content-to-commerce push
- India e-commerce platforms flag pricing and ranking hurdles under new consumer rules
- Flipkart Separates Minutes Into Standalone Quick-Commerce App Ahead of Festive Season
- Flipkart, Amazon add content and services as quick commerce reshapes engagement
- Consumer panel orders Flipkart to refund ₹1.43 lakh over fake iPhone delivery
- Flipkart-Myntra’s India MAU lead over Amazon widens to 17 points
- Flipkart pilots food delivery in Bengaluru, eyes consumer launch and expansion
- Logistics firms scale up for India’s August-to-January festival demand surge
- Flipkart tests microdramas to build shoppable content and ad inventory
- Flipkart challenges CCPA’s ₹5 lakh penalty over non-BIS-compliant toys
- Flipkart adds microdrama vertical to main app ahead of festive season
- Flipkart tests microdramas in main app to deepen engagement and commerce discovery
- Flipkart offers up to 85% off across categories ahead of September 6 sale close
- Flipkart pilots micro-dramas in app through TTT and Pratilipi partnerships
- Two more Flipkart VPs exit as the e-commerce group weighs an IPO delay
- Flipkart Plans Bengaluru Food Delivery Launch, Undercutting Rival Commissions
- Flipkart taps LinkedIn workplace reminders for Raksha Bandhan Rakhi Store push
- Flipkart targets Bengaluru food-delivery launch via Minutes
- Walmart flags 100-bps+ Q3 sales-growth hit as Flipkart shifts Big Billion Days
- Flipkart sees two senior exits as profitability push intensifies
- Flipkart faces fresh leadership exits as Minutes scales quick-commerce network
- Flipkart faces senior exits as IPO timing uncertainty extends
- Flipkart Ads powers Walmart’s Q2 advertising growth as India lifts international profit
- Flipkart in talks with 300 Bengaluru eateries for food-delivery pilot
- Flipkart faces backlash over obituary-style Freedom Sale finale campaign
- Flipkart led 2025 consumer complaints, followed by Amazon and Meesho
- Flipkart ESOP ruling flags capital-gains treatment for unexercised-option buybacks
- Flipkart deepens Tamil Nadu push with 90+ quick-commerce hubs
- ITAT treats Flipkart employee’s ₹2.33 crore ESOP buyback payout as LTCG, not salary
- Flipkart is reportedly set to enter Bengaluru food delivery with lower restaurant commissions
- Flipkart expands Uttar Pradesh quick-commerce network with 126 Minutes fulfilment centres
- Flipkart eyes Bengaluru food-delivery launch via ONDC as low-fee rivals pressure incumbents
- Noida Police Bust Alleged E-commerce Delivery-Swap Gang; ₹75 Lakh in Goods Recovered
- Flipkart Plus adds monthly Netflix Mobile benefit for qualifying shoppers
- Flipkart links free Netflix Mobile access to repeat purchases by Plus members
- Flipkart launches Pay Later with pay-after-30-days and 3–12 month EMI options
- Flipkart reportedly eyes food delivery as India’s ecosystem race intensifies
- Flipkart and Amazon waive seller fees to accelerate smaller-city growth
- Flipkart launches Pay Later credit across Flipkart, Myntra and Minutes
- Flipkart, Eight Roads sell Shadowfax shares worth ₹1,654 crore in bulk deals
- Flipkart readies Bengaluru food-delivery pilot for launch within a month
- Flipkart preparing to enter food delivery, plans pilot in a few cities
- Flipkart positions gift cards as a B2B rewards and loyalty lever, with Minutes redemption
- Flipkart eyes food-delivery pilot as Minutes network scales
- Flipkart plans food-delivery pilot to challenge Zomato and Swiggy
- Flipkart plans food-delivery launch in coming weeks
- Flipkart readies food delivery launch as Minutes passes 1,000 dark stores
- Flipkart targets 1,500 quick-commerce centres across 180+ cities
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