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Amazon India vs Zepto
Zepto: 25 reports on deals in 90 days, against 2 for Amazon India. Amazon India leads on stores: 12 against 1 for Zepto.
Latest behind it: Zepto paused IPO in August as Indian listing valuations fell
- Amazon India
- 56 reports in 90 days
- 52 in the 90 days before; most on strategy (14)
- Zepto
- 52 reports in 90 days
- 71 in the 90 days before; most on deals (25)
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Counts are the reports we hold on each brand: one event counted once, phone and car launches and news outside retail left out. They show where each brand made news, not market share or store totals.
- 2 SeptAmazon India to hire 160,000 temporary workers for festive-season demand
- 3 SeptAmazon India creates 1.6 lakh seasonal jobs ahead of festive demand
- 9 SeptZepto · Valuation reset puts Zepto and PhonePe IPO plans under sharper scrutiny
- 11 SeptAmazon India outlines $48bn five-year push across quick commerce, pharmacy and exports
- 24 SeptZepto co-founders top M3M Hurun’s youngest rich listers ranking
- 1 OctZepto paused IPO in August as Indian listing valuations fell
Moves to read first
- Amazon India's Great Indian Festival 2026 sees product orders double in the first 12 hours
Amazon India's Great Indian Festival 2026 recorded a 100% year-on-year increase in products ordered during its opening 12 hours.
- Zepto rides the Hallyu wave: ramen searches top 4.6 lakh as India's K-beauty market eyes $1.5 bn by 2030
Zepto saw ramen searches cross 4.6 lakh and Korean noodle searches pass 1 lakh as Korean food and beauty demand grows.
- Non-metros drive 70-80% of Amazon India's new customers as Amazon Now reaches $1 billion in annualised gross sales
Non-metro cities account for around 70-80 per cent of Amazon India's new customers, said vice-president Saurabh Srivastava.
- Zepto paused IPO in August as Indian listing valuations fell
India’s IPO valuations fell to a median price-to-book ratio of 7.4 times in 2026 for deals raising at least 10 billion rupees.
- Amazon India outlines $48bn five-year push across quick commerce, pharmacy and exports
Amazon India plans to deepen quick commerce, pharmacy, seller services and exports, backed by an additional $48 billion India commitment over five years.
- Zepto and Instamart push private labels into fresh produce
Zepto and Swiggy Instamart are extending private labels into fresh produce through Bloom and Nectr, aiming to capture 35-45% margins.
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Every report behind this page
Amazon India: 56 reports in the last 90 days
- Delhi High Court keeps Amazon in Kindle copyright suit, says its intermediary status must be tested at trial
- Amazon's Great Indian Festival draws 440 million visits, with over 72% from beyond the top nine metros
- Amazon India's Great Indian Festival 2026 sees product orders double in the first 12 hours
- Non-metros drive 70-80% of Amazon India's new customers as Amazon Now reaches $1 billion in annualised gross sales
- Amazon India rolls out Price History graphs to help shoppers verify festive-sale discounts as Flipkart's sale also starts
- Amazon India launches its first employee-exclusive offers across 50 brands as the Great Indian Festival begins
- Amazon Great India Festival 2026 opens with 100% y-o-y growth in shopping volume, led by premium appliances
- Amazon India adds 50% capacity with Rs 2,800 crore investment as early festive deals lift demand 35-40%
- Amazon India: Tier 2, 3 Cities Drove 60-70% of Recent Sale Growth Ahead of Great Indian Festival 2026
- Amazon India expects 30-40% pre-sale growth in home and kitchen as bank offers set to reach 80% of transactions
- Amazon India: phones above Rs 30,000 are over 45% of Assam smartphone value ahead of Oct 8 festive sale
- Amazon India: premium fashion grows 4x faster in smaller towns as Tier-2 demand outpaces metros
- Amazon India plans 50 new Ashray rest centres for gig workers ahead of festive season
- Amazon India FY26 loss rises 48% as revenue nears ₹40,000 crore
- Amazon India’s FY26 losses rise 48% as quick-commerce investment accelerates
- Amazon Now expands quick delivery to Amritsar and Jaipur
- Amazon India sets Great Indian Festival sale for 8 October, with early electronics deals live
- Amazon India opens Great Indian Festival early deals, adds 160,000 seasonal roles
- Amazon India reportedly plans $3B Amazon Now investment through 2030
- Amazon plans $3B India quick-commerce push through 2030
- Amazon India targets 300 cities for Amazon Now, with 1,000+ micro-fulfilment centres planned
- Amazon India plans $3bn quick-commerce push by 2030, targeting 1,300 Amazon Now sites
- Amazon India’s 2015 pricing-error case resurfaces, highlighting order-control risks
- AI shopping tools could sharpen scam risks during Amazon, Flipkart festive sales
- Amazon Now targets 100 Indian cities by Diwali after topping $1bn annualised sales
- Amazon, DTDC and Blue Dart scale festive logistics capacity as parcel volumes surge
- Amazon launches GenAI-powered Alexa+ in India with Hindi and Hinglish support
- Amazon brings generative-AI Alexa+ to India with Hinglish and shopping features
- Banned mercury skin-lightening products remain listed on Amazon India
- Amazon Rufus points to possible late-September start for Great Indian Festival 2026
- Amazon India adds 20 fulfilment centres and 150 delivery stations for festive season
- Amazon India, FluxGen target 178m litres of annual water restoration at Pune’s NCL campus
- Amazon India outlines $48bn five-year push across quick commerce, pharmacy and exports
- Amazon tightens controls after Bengaluru raids find expired, mislabelled food
- Amazon India launches Creator Connections to link brand spend with creator-led sales
- Amazon India seller base crosses 2 million ahead of festive season
- Amazon India seller base tops 20 lakh after adding 3 lakh sellers in a year
- Karnataka raids Amazon, Instamart facilities; ₹1.43 crore in goods seized
- Karnataka FDA seizes ₹4.02 lakh in medicines from Amazon-linked Bengaluru facilities
- India’s festive online retail battle widens as quick commerce moves beyond groceries
- Amazon India creates 1.6 lakh seasonal jobs ahead of festive demand
- Amazon India to hire 160,000 temporary workers for festive-season demand
- Amazon, Flipkart revise seller fees and penalties before festive season
- Amazon, Flipkart and Meesho roll out Raksha Bandhan offers ahead of 28 August
- Amazon India adds daily parcel rail service on Western Dedicated Freight Corridor
- Amazon Seller Services India posts 15.5% FY26 income growth, reaches PBIT profitability
- Amazon, Meesho and Flipkart step up AI tools for marketplace sellers
- Amazon, Flipkart and Meesho push AI deeper into seller operations
- Amazon Now targets 300 cities as value grocery emerges as India’s next online frontier
- Amazon India spotlights monsoon gadgets in Freedom Sale 2026
- Amazon India, Odisha to bring 1.3 lakh weavers and artisans online
- Amazon and Flipkart launch Freedom Sale with bank offers on electronics
- Amazon India lists ₹998 smart water bottle with hydration reminders
- Amazon and Flipkart cut seller fees to deepen reach in India’s smaller cities
- Amazon India sets Great Freedom Sale for August 7 with AI-led shopping tools
- Amazon India Bets Rs 2,800 Crore on Bharat, Chasing Tier-2/3 Growth
Zepto: 52 reports in the last 90 days
- Zepto's Pawrush Elavia on 25 September: Google and Meta scale can still deliver repetitive reach
- Zepto rides the Hallyu wave: ramen searches top 4.6 lakh as India's K-beauty market eyes $1.5 bn by 2030
- Zepto's ad revenue surges 151% to Rs 1,636 crore in FY26 as IPO nears, per updated DRHP
- Zepto paused IPO in August as Indian listing valuations fell
- Zepto co-founders top M3M Hurun’s youngest rich listers ranking
- Valuation reset puts Zepto and PhonePe IPO plans under sharper scrutiny
- Maharashtra FDA suspends Zepto’s Kalwa food licence over hygiene and storage lapses
- Quick commerce targets festive baskets beyond grocery as India e-commerce heads toward $345B
- Quick commerce reshapes India’s festive e-commerce race as non-metro demand accelerates
- Zepto, Oravel Stays, Jio Platforms and PhonePe feature in ₹4.62 lakh crore IPO pipeline
- Zepto and Instamart push private labels into fresh produce
- Zepto raises free-delivery threshold to ₹199, with ₹299 peak-demand minimum
- Quick-commerce platforms push premium grocery formats to lift order values and margins
- Mumbai FDA suspends Zepto Chembur food licence over hygiene lapses
- Zepto defers IPO as valuation gap and profitability concerns sharpen
- Zepto’s IPO filing puts ₹22,624 crore FY26 revenue against a ₹5,905 crore net loss
- Zepto facility sealed in Bengaluru food-safety crackdown
- Zepto and The Hindu launch 1947 newspaper as a limited-edition collector's piece
- Food-safety action puts Zepto and Blinkit facilities under scrutiny
- Karnataka FDA seals Zepto’s Hoskote dark store over food-safety violations
- Bengaluru food-safety officials seal Zepto warehouse over hygiene lapses
- Zepto warehouse near Bengaluru flagged for ‘extremely unhygienic’ conditions
- Zepto faces valuation pressure as Amazon and Flipkart accelerate quick-commerce expansion
- Zepto’s ₹5,106 crore IPO remains on hold in SEBI-approved pipeline
- CCPA orders Zepto and seven platforms to remove dark patterns; Zepto fined ₹7 lakh
- Zepto, PhonePe, Oyo and boAt among consumer firms in India’s IPO pipeline
- CCPA intensifies dark-pattern crackdown, fines Zepto ₹7 lakh
- Zepto’s IPO runway puts its young founders on billionaire watch
- Zepto defers IPO, eyes ₹1,000 crore-plus pre-IPO raise
- Zepto, Blinkit and Amazon emerge as competing marketing channels for brands
- India’s IPO slowdown pushes Zepto to pre-IPO sale; PhonePe delays listing
- Zepto completes pre-IPO equity placement as it readies for planned listing
- Zepto sets pre-IPO placement at $4.5bn valuation, plans DRHP update
- Zepto confirms pre-IPO placement, targets listing within SEBI-approved timeline
- Zepto delays IPO by 2–3 quarters as pre-IPO valuation expectations reset
- Zepto plans ₹1,000 crore pre-IPO round before returning to public markets
- Zepto to exclusively sell limited reprints of The Hindu’s August 15, 1947 edition
- Zepto IPO plans stall as unlisted shares fall over 50% from peak
- Zepto likely pauses IPO as investor bids fall short of valuation target
- Zepto co-founder Kaivalya Vohra’s rise spotlights quick commerce’s dark-store playbook
- Zepto joins India’s new wealth engines as rich list grows younger
- Zepto lines up ₹2,298 crore anchor book for ₹5,106 crore IPO at $3bn valuation
- Delhi HC restrains Zepto Finance from using Zepto trademark
- Zepto eyes ₹10,000–11,000 crore IPO as August listings pipeline builds
- Top funds seek deeper valuation cut for Zepto’s planned ₹8,010 crore IPO
- Zepto, Shiprocket among companies eyeing ₹25,000 crore-plus August IPO haul
- Zepto, Shiprocket and Milky Mist line up for August 2026 IPOs
- Zepto lines up IPO with up to ₹8,010 crore fresh issue
- Zepto Leads on Store Productivity, but Losses Raise Stakes for ₹8,000 Crore IPO
- Zepto stops selling glue traps after PETA India flags their prohibition across India
- Fino Payments Bank Jumps 29% as New-Age Tech Stocks Post Mixed Week; Zepto Eyes Sub-$7 Bn IPO
- Zepto may cut IPO size 20% as investor bids peg valuation at $3.5-4B, half its $7B mark
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