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Amazon India vs Blinkit
Amazon India: 10 reports on launches in 90 days, against 1 for Blinkit. Blinkit leads on regulation: 13 against 5 for Amazon India.
Latest behind it: Amazon's Great Indian Festival draws 440 million visits, with over 72% from beyond the top nine metros
- Amazon India
- 56 reports in 90 days
- 52 in the 90 days before; most on strategy (14)
- Blinkit
- 39 reports in 90 days
- 41 in the 90 days before; most on regulation (13)
Free account. New reports on either brand collect on your Following page as they publish.
Side by side
Counts are the reports we hold on each brand: one event counted once, phone and car launches and news outside retail left out. They show where each brand made news, not market share or store totals.
- 5 AugAmazon India lists ₹998 smart water bottle with hydration reminders
- 2 SeptAmazon India to hire 160,000 temporary workers for festive-season demand
- 3 SeptAmazon India creates 1.6 lakh seasonal jobs ahead of festive demand
- 11 SeptAmazon India outlines $48bn five-year push across quick commerce, pharmacy and exports
- 13 OctBlinkit appoints Suvigya Awasthi as Marketing Director for Bistro
Moves to read first
- Amazon India's Great Indian Festival 2026 sees product orders double in the first 12 hours
Amazon India's Great Indian Festival 2026 recorded a 100% year-on-year increase in products ordered during its opening 12 hours.
- Blinkit's share of active iOS users rose to 46% from 41% in March, CLSA said in an October note
Blinkit averaged 36 million weekly active users in Q2 FY27. JioMart reached 8.7 million in the latest week but remained down year-on-year.
- Non-metros drive 70-80% of Amazon India's new customers as Amazon Now reaches $1 billion in annualised gross sales
Non-metro cities account for around 70-80 per cent of Amazon India's new customers, said vice-president Saurabh Srivastava.
- Quick commerce reaches 477 cities as Blinkit leads dark-store scale
CLSA says Indian quick commerce has reached 477 cities, with entrants testing smaller markets through limited dark-store networks.
- Amazon India outlines $48bn five-year push across quick commerce, pharmacy and exports
Amazon India plans to deepen quick commerce, pharmacy, seller services and exports, backed by an additional $48 billion India commitment over five years.
- Blinkit appoints Suvigya Awasthi as Marketing Director for Bistro
Blinkit appointed Suvigya Awasthi, with nearly a decade of experience including five years at PUMA Group, as Director, Marketing for Bistro, its fresh food…
What to watch
Blinkit ·
Q2 FY27 results: Adjusted EBITDA margin below zero (Q1: 0.6%; Business Today, 14 Sept)What it would mean: Back to a loss: FMCG brands that Blinkit stocks should expect bigger asks on ad and listing fees.
est. = estimated from how soon after quarter-end the brand's last results came.
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Every report behind this page
Amazon India: 56 reports in the last 90 days
- Delhi High Court keeps Amazon in Kindle copyright suit, says its intermediary status must be tested at trial
- Amazon's Great Indian Festival draws 440 million visits, with over 72% from beyond the top nine metros
- Amazon India's Great Indian Festival 2026 sees product orders double in the first 12 hours
- Non-metros drive 70-80% of Amazon India's new customers as Amazon Now reaches $1 billion in annualised gross sales
- Amazon India rolls out Price History graphs to help shoppers verify festive-sale discounts as Flipkart's sale also starts
- Amazon India launches its first employee-exclusive offers across 50 brands as the Great Indian Festival begins
- Amazon Great India Festival 2026 opens with 100% y-o-y growth in shopping volume, led by premium appliances
- Amazon India adds 50% capacity with Rs 2,800 crore investment as early festive deals lift demand 35-40%
- Amazon India: Tier 2, 3 Cities Drove 60-70% of Recent Sale Growth Ahead of Great Indian Festival 2026
- Amazon India expects 30-40% pre-sale growth in home and kitchen as bank offers set to reach 80% of transactions
- Amazon India: phones above Rs 30,000 are over 45% of Assam smartphone value ahead of Oct 8 festive sale
- Amazon India: premium fashion grows 4x faster in smaller towns as Tier-2 demand outpaces metros
- Amazon India plans 50 new Ashray rest centres for gig workers ahead of festive season
- Amazon India FY26 loss rises 48% as revenue nears ₹40,000 crore
- Amazon India’s FY26 losses rise 48% as quick-commerce investment accelerates
- Amazon Now expands quick delivery to Amritsar and Jaipur
- Amazon India sets Great Indian Festival sale for 8 October, with early electronics deals live
- Amazon India opens Great Indian Festival early deals, adds 160,000 seasonal roles
- Amazon India reportedly plans $3B Amazon Now investment through 2030
- Amazon plans $3B India quick-commerce push through 2030
- Amazon India targets 300 cities for Amazon Now, with 1,000+ micro-fulfilment centres planned
- Amazon India plans $3bn quick-commerce push by 2030, targeting 1,300 Amazon Now sites
- Amazon India’s 2015 pricing-error case resurfaces, highlighting order-control risks
- AI shopping tools could sharpen scam risks during Amazon, Flipkart festive sales
- Amazon Now targets 100 Indian cities by Diwali after topping $1bn annualised sales
- Amazon, DTDC and Blue Dart scale festive logistics capacity as parcel volumes surge
- Amazon launches GenAI-powered Alexa+ in India with Hindi and Hinglish support
- Amazon brings generative-AI Alexa+ to India with Hinglish and shopping features
- Banned mercury skin-lightening products remain listed on Amazon India
- Amazon Rufus points to possible late-September start for Great Indian Festival 2026
- Amazon India adds 20 fulfilment centres and 150 delivery stations for festive season
- Amazon India, FluxGen target 178m litres of annual water restoration at Pune’s NCL campus
- Amazon India outlines $48bn five-year push across quick commerce, pharmacy and exports
- Amazon tightens controls after Bengaluru raids find expired, mislabelled food
- Amazon India launches Creator Connections to link brand spend with creator-led sales
- Amazon India seller base crosses 2 million ahead of festive season
- Amazon India seller base tops 20 lakh after adding 3 lakh sellers in a year
- Karnataka raids Amazon, Instamart facilities; ₹1.43 crore in goods seized
- Karnataka FDA seizes ₹4.02 lakh in medicines from Amazon-linked Bengaluru facilities
- India’s festive online retail battle widens as quick commerce moves beyond groceries
- Amazon India creates 1.6 lakh seasonal jobs ahead of festive demand
- Amazon India to hire 160,000 temporary workers for festive-season demand
- Amazon, Flipkart revise seller fees and penalties before festive season
- Amazon, Flipkart and Meesho roll out Raksha Bandhan offers ahead of 28 August
- Amazon India adds daily parcel rail service on Western Dedicated Freight Corridor
- Amazon Seller Services India posts 15.5% FY26 income growth, reaches PBIT profitability
- Amazon, Meesho and Flipkart step up AI tools for marketplace sellers
- Amazon, Flipkart and Meesho push AI deeper into seller operations
- Amazon Now targets 300 cities as value grocery emerges as India’s next online frontier
- Amazon India spotlights monsoon gadgets in Freedom Sale 2026
- Amazon India, Odisha to bring 1.3 lakh weavers and artisans online
- Amazon and Flipkart launch Freedom Sale with bank offers on electronics
- Amazon India lists ₹998 smart water bottle with hydration reminders
- Amazon and Flipkart cut seller fees to deepen reach in India’s smaller cities
- Amazon India sets Great Freedom Sale for August 7 with AI-led shopping tools
- Amazon India Bets Rs 2,800 Crore on Bharat, Chasing Tier-2/3 Growth
Blinkit: 39 reports in the last 90 days
- Blinkit's share of active iOS users rose to 46% from 41% in March, CLSA said in an October note
- Blinkit appoints Suvigya Awasthi as Marketing Director for Bistro
- Blinkit leads quick commerce on product availability at 94.4%; Flipkart Minutes second at 88.7%: Bernstein
- Elara's September note: AI shopping agents risk Blinkit ad profits; 15% ad fall would cut Eternal FY29E EBITDA ~5%
- Blinkit backs Fat Dogs of Delhi poll winner with free dog treats
- Quick commerce shifts from growth to profit; Blinkit reported operationally profitable
- India quick commerce pivots to profitability as Blinkit turns EBITDA positive
- Quick commerce gains share as Amazon and Flipkart cede ground in India
- Blinkit’s Mangaluru storage facility sealed after egg contamination complaint
- Blinkit segments dark stores into four formats, including gourmet micro-stores
- India quick commerce shifts from land-grab to profitability as Blinkit leads a crowded market
- Maharashtra FDA suspends Blinkit licences in Akola and Malad West over hygiene lapses
- Quick-commerce and modern retailers cap sugar purchases amid India supply concerns
- Quick commerce reaches 477 cities as Blinkit leads dark-store scale
- Blinkit, Instamart and BigBasket ration sugar as supply tightens
- India quick-commerce discounts stabilise as Amazon and Flipkart fuel dark-store race
- India’s quick-commerce platforms reached 9.5 million daily orders in August
- Dark-store food-safety scrutiny intensifies after Maharashtra licence suspensions
- Maharashtra FDA scrutiny deepens after rat found in Blinkit ice-cream freezer
- Maharashtra FDA suspends permits at 12 Blinkit, Zepto and Instamart warehouses
- India quick commerce scales convenience, but durable returns remain the test
- Maharashtra FDA flags food-safety violations at Blinkit and Amazon stores
- Parliamentary panel seeks safeguards on quick-commerce delivery algorithms
- FDA suspends Blinkit Malad facility licence; Reliance sweet stock seized
- Mumbai FDA suspends Blinkit unit’s food licence over cockroach infestation
- Zee’s copyright suits put Blinkit and Nykaa’s social-media marketing under scrutiny
- Blinkit scales Delhi-NCR ambulance fleet to 49 as quick-doctor services grow
- Zee sues Blinkit over alleged unauthorised music use in Instagram promotions
- Quick commerce is set to become India’s fastest-growing advertising channel in 2026
- Zee wins interim injunction against Blinkit in Delhi HC copyright case
- Delhi HC summons Blinkit in Zee copyright suit over Instagram reels
- Blinkit pushes beyond grocery with owned inventory and a larger dark-store network
- Blinkit lifts dark-store capex target as it bets on scale and higher margins
- Blinkit plans gourmet dark stores across India’s top eight cities
- Blinkit scales to 2,443 stores as Q1FY27 adjusted EBITDA reaches ₹102 crore
- Blinkit’s tier-2 dark-store push faces lower basket-value profitability test
- Blinkit says quick-commerce discounting has peaked as it adds 200 dark stores
- Blinkit’s estimated quarterly inventory losses were nearly 3× adjusted EBITDA
- Blinkit reaches Manali, but mountain terrain forces customers to trek for their orders
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